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  Nigerians love to look good. One way they’re fulfilling this desire is with the clothing they wear. Whether it’s a traditional agbada or a classic suit, they’ll go for quality if they’re able to afford it.
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But finding top-quality wears at a decent price can be difficult. Bespoke fashion designers and tailors charge a premium for this, and the mass market for clothing isn’t awash with the best pieces (to put it mildly). Blue-collar lovers of high fashion seldom get the perfect garb that they seek. Deji & Kola, a brand headquartered in Lagos, says they’re working to change this. They are a tailoring company that exists to serve Nigerians with fashion that’s brilliantly styled. The company’s team insists that they intend to have their products in every African home—a challenge that requires them to provide affordably priced outfits. Founded by the duo of Ayodeji Adebayo Olabintan and Kolapo Olabintan, Deji & Kola takes its name from theirs (Ayodeji and Kolapo). Kolapo fills the role of Creative Director at the company; Ayodeji, an experienced IT expert, is the business’s Chief Technology Officer (CTO). Their products are designed and tailored mostly for men and take forms suitable for wedding, corporate, traditional, casual, uniform, and other defined outings. These clothes are available as ready-to-wear pieces or sewn according to customer specifications.
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Deji & Kola specializes in the production of men’s suits of various kinds, waistcoats, and trousers, as well as agbada and dashikis. These wears are offered as complete sets. For example, their Havana French Safari Suit comes with turn-up pant trousers; and their jacquard peak lapel suit is accompanied by a bow tie and tuxedo pant trousers. A broad selection of these items is on display at Deji & Kola’s website, which functions as their online store, and on their Instagram page. Their followership and audience engagement on Instagram suggest that they impress the public with their collections; as of the time of this article’s publication, their Instagram following had surpassed 120,000 accounts and their posts attracted hundreds of likes. Deji & Kola’s design and tailoring process follow a fairly fixed path. Bespoke projects begin with collecting relevant data from customers (including measurements), and designing wears that are in line with the customer’s desire. After this, they cut, sew, and package the wear, and deliver it. Ready-to-wear clothes are sold on the Deji & Kola website, as well as other outlets. Buyers can also purchase clothes at Deji & Kola’s physical stores. There are two located in Lagos (Magodo and Lekki), and one situated in Abuja. They also have a store in the United Kingdom. Featured Image Source: Deji & Kola
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This article was first published on 29th October 2021

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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