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But they typically don’t do this on their own. They rely on digital agencies that possess the expertise required to digitize businesses. Big Field Digital is one such firm. It’s a digital advertising and web development agency based in Ibadan. Big Field helps its client businesses with mobile and web app development, fashioning corporate websites, social media marketing, and Pay Per Click (PPC) advertising. The company was founded in 2015 by Adeniyi Moses Adetola, a serial tech entrepreneur. Adeniyi has a Bachelor’s Degree in Computing from the University of Greenwich in the United Kingdom, and a Master’s Degree in Digital Enterprise Management from the University of Westminster, also in the UK. In the years since its founding, Big Digital has expanded from a team of one to more than a dozen employees. It has also grown its customer base, as its referrals and its own publicity have attracted businesses seeking to drive digital marketing campaigns or establish an online presence. Big Field’s work on clients’ mobile app projects begins with building a prototype; the company says it can complete this process in just a few weeks. It begins with consulting clients about what they want and distilling their response into a workable idea. They then go on to develop a prototype that meets the User Interface (UI) and User Experience (UX) needs of the product’s potential users.
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The next step in that process is building the app—whether it’s Android, iOS, or hybrid. In doing so, they deploy some of the latest mobile frameworks, frontend, and backend technologies. They have executed mobile app projects for several companies. Big Field Digital also develops web apps for businesses in various industries. In doing this, they follow some of the same procedures involved in the lead-up to creating mobile apps: studying client briefs and working with its key specifications to fashion a platform that meets the client’s needs. The websites developed by Big Field are adapted for viewing on both mobile phones and PCs. They are often bespoke WordPress websites, CMS-driven corporate websites, e-commerce websites, and custom landing pages. Organizations that want to reach a larger audience than they currently have can work with Big Field Digital to achieve this. It develops and executes social media strategies for businesses, and helps them with paid online adverts targeted at specific audiences. Apart from these core operations, the company also has a training program, the Big Field Academy, which trains people in digital and IT skills. Courses on offer from the academy include Data Science for Business, Foundational Digital Marketing, Machine Learning, Social Media Marketing, Web Development, Google Ads and Analytics, and Foundational UI/UX Design, among others. Big Field Digital has won awards and gained recognition for the work it does. In 2020, it won the Ad World Masters’ award as Digital Marketing Agency of the Year. Featured Image Source: Intel Region
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