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  Branding in Nigeria goes beyond just advertising a business or a product. It’s a reflection of the personality of the business. It makes a product come alive and becomes something relatable to people. The wave of technology is permeating all businesses in Nigeria and the branding/printing industry is not left behind. Printing presses exist and people still go to their offices to patronize them.
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Originally if you needed a new banner or business cards, you will need to go to the printing press and give them your design, and you will be required to wait depending on how much work they have on the ground. Even without much work, you might have to stay longer to ascertain whether the graphics designer delivered what was ordered or not. Printing presses are still available, but there is a shift to more efficient, reliable, and affordable options. One can now personalize and brand business cards, premium business cards, business stationery, lanyards, marketing materials, flyers, wedding stationery, photo products, promotional items, paper bags, apparel and more from anywhere. You can be completely assured of the best print services and fast delivery depending on your location without stepping out of your house. This is possible with printivo, an online printing press. Printivo is disrupting the Nigerian printing industry through its efficient printing expertise, a wide range of design templates, and the reach of the internet. It provides its customers with free templates created by designers across Nigeria. Printivo aims to help Nigeria business print marketing and business materials with ease.
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Printivo.com is a Lagos-based DIY (do it yourself) web-to-print-to-doorstep platform Founded in 2014 by Oluyomi Ojo, Temitope Ekundayo, and Ibukun Oloyede. Printivo is Nigeria’s number one online print provider. Printivo aims to help Nigerian startups and SMEs print business and marketing materials with ease. This startup is redefining the digital printing business in Nigeria by offering consumers and small/ medium enterprises radically easy and realistic models for meeting their printing and branding requirements. The startup helps SME’s by printing and delivering materials such as point-of-sale displays, business cards, letterheads, stickers, handbills, greeting cards, calendars, envelopes, invitation cards, and banners, right to the customer’s doorstep. According to the founder Ojo Oluyomi, the West African printing industry is hugely disorganized, and the customer is under-served in terms of quality and reliability. Printivo’s vision is to make printing accessible and hassle-free starting from Lagos to other cities and eventually establishing platforms across the West African region.  Nigeria has a lot of designers who were not available to customers before, now thanks to Printivo they have a setting where they can gather and offer their art to customers. Designers across Nigeria are becoming mini-entrepreneurs, working with the Printivo team to build the largest database of customizable templates of business cards, letterheads, and other printing products for customers. They believe a business should not start and end on the internet. According to Ojo Oluyomi,  “Printivo has made printing easy for both businesses and individuals. The templates are free for everyone to customize and  are empowering people to create their marketing materials, this is our contribution to the Nigerian entrepreneurial drive.” The templates in their website include,
  •  Logo/Brand Identity Design templates
  • Business Collateral/Stationery Design (Letter Headed Papers, Business Cards, Envelopes, Staff/Student ID Cards, Customized ID Card Lanyard, etc.) Templates
  • Signage and Exhibition Stands (Flex Banners, Rollup Banner, Backdrop, etc,)
  • Graphic Design (Flyers, Brochures, Magazines, etc.)
  • Print Design.
  • Product and Packaging Design. Etc
How to get started:
  1. Log in to www.printivo.com
  2. Click on the templates or product you need e.g, business card template.
  3. Add images of your business, logo, contact details, address and click proceed to order.
  4. If you have any already designed work, you can upload then click proceed to order.
  5. Choose the mode of payment.
  6. Get delivery of your product.
To further increase patronage, there’s a provision to contact them to do a design, after which they will send a copy for preview. When the work is ready, it will be delivered to your doorstep. One of the goals of this startup is to provide an enabling environment where printing is made easy, affordable, and accessible to Nigerian businesses and individuals. Today Printivo can rightly boast of achieving this milestone because of its seamless operation. Printivo has built a full-service digital platform, leveraging visual creative and design skills. It is left for Nigerians to use this platform to solve their daily branding and printing problems.  Featured Image Source: Techcabal
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This article was first published on 29th January 2022 and updated on February 22nd, 2022 at 12:02 am

eyimegwu-ekene

I am an accomplished content creator and recently delved into technical writing. I enjoy using my skills to contribute to the exciting technological advances and create awareness of evolving technological trends in Nigeria.

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