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10 Steps to Finishing Your Business Year Stronger than Ever
April 19, 2022
As a business owner, you’ll want to meet your targets for the year before the final quarter runs out. But maybe, like so many SMEs and startups, you’ve already fallen short of your aims so far, and reaching them already seems like a longshot. Don’t despair. If you get things together and play the … Continue reading 10 Steps to Finishing Your Business Year Stronger than Ever
6 Steps to Reducing Your Customer Acquisition Costs
April 19, 2022
Customer acquisition is an important component of any business’s growth strategy, but it can also be a costly endeavour. High customer acquisition costs (CAC) can eat into your profits and hinder your ability to scale effectively. Fortunately, there are several strategies you can employ to reduce your CAC while still attracting high-quality customers. In … Continue reading 6 Steps to Reducing Your Customer Acquisition Costs
6 Popular Customer Profiles Every Nigerian Brand Should Know
April 19, 2022
Understanding your customers is the cornerstone of effective marketing and brand development. In Nigeria, a diverse and dynamic market, it’s crucial for brands to identify and cater to different customer profiles. By recognizing these popular customer segments, Nigerian brands can tailor their strategies to meet the unique needs and preferences of their audience. In … Continue reading 6 Popular Customer Profiles Every Nigerian Brand Should Know
7 Reasons Why You Should Invest in Nigeria’s PropTech Industry
April 19, 2022
Thanks to the smart work being done by practically-minded techies, the real estate sector is having many of its age-old problems solved. These entrepreneurs and teams of diverse talent are applying contemporary technologies to various aspects of the industry, thus birthing the relatively new segment known as PropTech. And this movement is starting to … Continue reading 7 Reasons Why You Should Invest in Nigeria’s PropTech Industry
6 Ways to Improve Your Elevator Pitch
April 19, 2022
Whether you’re an entrepreneur, a freelancer, or a job seeker, you probably need an elevator pitch that jumps out of your mind and rolls off your tongue once in a while. An elevator pitch is a brief, persuasive speech that you can use to spark interest in what you’re offering. The goal is to … Continue reading 6 Ways to Improve Your Elevator Pitch
How to Select the Right Beta Testers for Your New Product
April 19, 2022
Beta testing is a stage in the product development cycle, in which a startup or established company recruits a group of users who represent its broader customer base, and gets them to try out its new product. The aim is typically to collect and analyze feedback from these users (testers) and implement changes to … Continue reading How to Select the Right Beta Testers for Your New Product
7 Business Problems You Can Solve by Joining a Business Club
April 19, 2022
Joining a business club is more than just a means to interact with like-minded individuals. For entrepreneurs, startups, and established businesses alike, these clubs offer solutions to a myriad of challenges faced daily. Regardless of the growth stage to which your enterprise currently belongs, it’ll almost certainly reap great benefits if you become a … Continue reading 7 Business Problems You Can Solve by Joining a Business Club
7 Tips to Help You Succeed as a Solopreneur
April 19, 2022
A solopreneur is a person who runs a business on his or her own, and takes on its risks, without the help of a partner. If you’re an entrepreneur in Nigeria, it’s very likely that you are a solopreneur—at least that’s what anecdotal evidence suggests. You’ve founded your venture, and you’re ultimately overseeing all … Continue reading 7 Tips to Help You Succeed as a Solopreneur
Top 5 High-Paying Non-Coding Skills to Launch Your Tech Career
April 19, 2022
In the rapidly evolving world of technology, a career in the tech industry is no longer confined to traditional coding roles. A multitude of non-coding skills has emerged as essential components of a successful tech career. These skills not only complement technical expertise but also open doors to lucrative opportunities. If you’re looking to … Continue reading Top 5 High-Paying Non-Coding Skills to Launch Your Tech Career
5 Money-Making Skills Every Business Owner Should Have
April 19, 2022
In the dynamic landscape of entrepreneurship, possessing a range of money-making skills is crucial for business owners aiming not just for survival, but for sustainable growth and prosperity. Beyond a great idea and passion, the ability to generate revenue and manage finances effectively is paramount. Here are five money-making skills that every business owner … Continue reading 5 Money-Making Skills Every Business Owner Should Have
5 Conversation Ideas for Your Business Page
April 19, 2022
In the dynamic world of social media, engaging your audience goes beyond simply promoting your products or services. To create a vibrant online community and foster meaningful connections, your business page should initiate conversations that resonate with your audience. By providing valuable content and sparking interactive discussions, you can strengthen your brand’s online presence. … Continue reading 5 Conversation Ideas for Your Business Page
Lagos Blue Line Rail Commences Commercial Operations at Last
April 19, 2022
The eagerly awaited Blue Line Rail Mass Transit system in Lagos State has finally commenced commercial operations. This significant development comes after nearly four decades since its conception in 1983. The inauguration of this crucial transportation system signifies a major achievement for Lagos, one of Nigeria’s most densely populated and bustling cities. Read more … Continue reading Lagos Blue Line Rail Commences Commercial Operations at Last
6 Best Places to Find a Business Mentor in Nigeria
April 19, 2022
The entrepreneurial path is tough to navigate, even in the best of times. So if you’re an entrepreneur, you’ll very likely appreciate it if someone—a mentor – with valuable experience in the art of building a business were to actually take you by the hand and lead you through it all. The insights of … Continue reading 6 Best Places to Find a Business Mentor in Nigeria
10 Great Books to Inspire Your Entrepreneurial Success
April 19, 2022
Building a business that grows and excels over the long term is difficult. There’s so much to figure out on the way, and such great effort and perseverance demanded of you by the process. Unfortunately, it’s not always clear how you should approach setting up and running a business that does well. That’s why … Continue reading 10 Great Books to Inspire Your Entrepreneurial Success
How to Foster Brand Evangelism and Grow Your Startup
April 19, 2022
In the ever-evolving world of startups, success isn’t solely measured by revenue figures or market share. It’s about forging genuine connections with your audience, creating a loyal following, and sparking conversations that resonate far beyond the confines of your product or service. This is where brand evangelism comes into play—an approach that goes beyond … Continue reading How to Foster Brand Evangelism and Grow Your Startup
