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With consistency and an aggressive growth strategy, Mailchimp grew its user base from 85k to over 450k in just a year. Over the past two decades, according to the founder, Ben Chestnut, MailChimp has vastly expanded and evolved its platform to help millions of small businesses around the world start and grow. In contrast to MailChimp—a big player in the email marketing space—Intuit is basically unknown, but that doesn’t mean they don’t pack enough firepower (they do). Inuit is a global tech platform with a specialization in financial software. Most people wonder why Intuit would spend around 10% of its market capitalization on buying an email marketing company. The answer to that, in certain ways, is a bit vague but it seems to be a win-win situation for both parties (especially MailChimp). Inuit’s acquisition of MailChimp is the largest made to date.
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Given its grassroots beginning, the subsequent rise of Mailchimp—from the ashes of a failed idea—to becoming part of a multi-billion-dollar company says a lot about consistency and the glimmer of hope which lies in the future. Sometimes all it takes is a shrug, getting up from a fall, and trudging ahead. One thing that must be put into perspective about MailChimp as a company is: despite its enormous growth over the past two decades, it has always maintained a ‘small business’ philosophy. Perhaps that is a major reason this acquisition (twenty years in the making) has been well-earned, and why most businesses could learn from the ideas behind the works at those companies. In Nigeria, starting a company and nurturing it means fighting against several factors—both internal and external—but with the right mindset, tools and practice, a breakout can be achieved just as in the case of Mailchimp. Sometimes, all it takes is time and some hard work. Payday will always be more rewarding in the end. Featured Image Source: PYMNTS
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