Social media has been known to be one of the most powerful tools to grow one’s business in this modern world. To become a successful brand manager or marketer, you have to understand the features of most platforms and how to use them.
In this article, we will focus on the Instagram feature known as Instagram Stories. The platform itself is speedily growing in popularity, with thousands of teenaged users signing up every day and because of this, it is advisable that every brand marketer considers using the platform for business. They can take advantage of Instagram Stories to grow their brands in 2022. Know more about this as you keep on reading.
What Are Instagram Stories?
Instagram Stories is a feature on the platform which allows Instagram users to post photos or other images with stickers and text. The posts are meant to disappear after 24 hours. Instagram Stories can be used for marketing purposes because:
- Millions of active users view/make Instagram Stories daily.
- It is engaging and fun.
- They can help you achieve great marketing goals.
The following are the various ways you could use Instagram Stories to grow your brand:
Get customer feedback: Feedback from your customers is an essential part of marketing. You need to know if they are happy with your services or not so as to look for ways to improve to meet their preferences. You can ask your customers for their opinions periodically, and what better way to do that if not through Instagram Stories?
Increase your chances of being discovered: With the available location stickers, you can get more local exposure. This will help you attract more customers as you will be able to inform your audience about your particular location.
Build a reliable customer-brand relationship: Instagram Stories can help you gain more loyal customers that will help you earn more. This can only happen when you build a closer relationship with them. Ask them questions, create and share simple tutorials, give updates, and use Instagram Stories to apologize when you have been called out by any customer who is not satisfied with your services. You can share posts of appreciation on Instagram Stories.
Share new content and inform your audience about it by simply talking about it on Instagram Stories. Post links to the published posts. You can also make announcements and show gratitude. Boost sales by sharing pictures and videos of your products on Instagram Stories.
Let your brand have a human outlook: You have to show your audience that they are not dealing with a robot. Do this by using Instagram Stories to show your brand’s essence. Let your audience understand your brand’s nature. Express your views, style and preferences. Engage more with your audience!
Increase brand awareness: Instagram Stories affords you the chance to be recognised by a new audience. They will become familiar with your brand as you promote it by posting relevant stuff on your Instagram Stories. Share people’s opinions on your products and services and each time you get mentioned, you can also repost.
Featured Image Source: The Drinks BusinessGot a suggestion? Contact us: editor@connectnigeria.com
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