Social media is always evolving thanks to the new features that pop up now and then. This opens up a lot of opportunities for businesses to experiment with different content types and engage their audience.
Youtube Shorts is one of the latest features to be released by Youtube. It is similar to the short-form video features available on other social media channels.
With Youtube Shorts, brands can engage their audience by sharing repurposed content from other content platforms. This is what makes the new feature effective. On top of that, Youtube Shorts are short enough to grab the attention of today’s average social media user.
How Brands Can Benefit From Leveraging Youtube Shorts
Furthermore, mobile devices account for more than 70% of total YouTube viewing time. Because YouTube Shorts is a mobile-first feature, you may reach a wider audience with material other than horizontal, long-form video. This can have a significant impact on your content strategy.
Since its launch in July 2021, YouTube Shorts has received 15 billion daily average views. YouTube Shorts are popular and well-liked. If your company already has a YouTube channel, consider including micro-vertical video content into your YouTube marketing approach.
How To Succeed In Your Content Strategy With Youtube Shorts
Be Consistent
Since most platforms prioritise new features for performance and views, it is easy to deduce that brands will benefit a great deal from posting Shorts often.
Creating YouTube Shorts on a regular basis will help you to expand your brand’s reach. If you’re having trouble remaining organized, consider creating a content calendar to help you plan out ideas and stay on track.
Use Compelling Captions
Youtube Shorts captions can be up to 100 characters, so you should make the most of them. You can add in witty lines, throw in a summary of what users might expect, and so on.
Also, captions are the first thing viewers see before the Shorts start playing, so it’s important to have a compelling caption that attracts viewers.
Remember To Make The First Few Seconds Count
Given the ever-decreasing short attention span of viewers, the first few seconds of Youtube Shorts should be made to captivate them. Find a strategy to entice your viewers to stick around for the rest of your video as soon as they start watching it.
Create Relevant Content
The content you use for your Shorts should be engaging, relevant, and valuable to your audience. You can create such content by being on the lookout for what other businesses are posting on their Shorts feed.
Take Viewers Behind The Scenes
Audiences connect better to businesses that humanise their brand. A great way to do this is to show behind-the-scene moments of your business. This could be an office tour, footage of the staff working, the packing process, bloopers, and other entertaining clips.
Monetise Your YouTube Shorts
The YouTube Shorts Fund allows you to monetise your YouTube Shorts. This is a $100 million fund dedicated to YouTube Shorts creators, with the goal of incentivising creators and businesses to use the new feature. If you’ve already monetised your YouTube channel, creating Shorts is another option to boost your earnings.
Youtube Shorts provide a great way to engage your audience on Youtube. Businesses can take advantage of the recently launched feature to improve their content strategy and see how it affects their performance.
Featured image source: XDA DevelopersGot a suggestion? Contact us: editor@connectnigeria.com
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