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  Blogging is a good way to earn and have fun at the same time. A blog can be referred to as an online journal or informational website where readers visit to read up posts across subjects of concern. A blog can serve as a great marketing tool, which when properly taken advantage of, could convert to extra coins in your pocket.
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This article will be discussing the meaning of blogging, how to set up a blog and how to monetise a blog. Invoice defines blogging as “the act of writing a post on a blog”. Recall that a blog is informational, as well as entertaining. Individuals are always searching for solutions to problems, educative materials or simply interesting writeups to keep them entertained. This is where blogging thrives. Since there is a rise in consumers of content, there should equally be an increase in the number of creators. The good thing is that while providing value to your readers, you also get to earn. Already wondering how to set up your own blog and get the dice rolling? Here’s how:

  • Choose A Blog Niche And Name

Choosing a niche for your blog is the first thing you should do before you even start the entire process. You need to choose a niche you are passionate about; a niche you can comfortably hold discussions and seek opinions on. This step is crucial because if you get it right, it will not be difficult for you to scale, as you will not run out of ideas. When you must have figured out your blog niche, the immediate next thing to do is to choose a name. It should definitely relate to your blog niche and what you want to achieve through the blog.

  • Choose A Domain Name And Web Host

Once you have determined your blog name, you will need to choose a domain name. Try as much as possible to get a unique, yet memorable name that can stick to the minds of people. Get a domain name that is SEO friendly, as this will enable Google to rank your blog high. Also, get a web host that can store the contents of your blog.

  • Choose A Platform

If you have programming skills and would like to code the website from scratch, you can go ahead with that. However, you can leverage the packages which site builders offer. With website builders like WordPress, Blogger, Wix, etc, you can easily create your own blog. Your blog will be published to their database, as they will house your blog.
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  • Create And Launch The Blog

After the previous steps have been duly followed, you can then create your blog, putting into consideration the categories you want to have, the tagline and the overall look of your blog. Make it as creative and classy as possible. Avoid clustering things, or better still, hire a professional to help you out with the process. Once the process of creating the blog is over, you will launch it. This step is based on personal preferences. Some bloggers will choose to start publishing blog content before launching. This could be advantageous, as your first visitors get to consume content already on your blog, rather than being onboarded to an empty space. But whichever works for you, make sure it gives a good first impression. Having discussed how to get started with your blog, it is also vital that you know how to earn from it and make your hustle profitable. Here are a few ways to monetize your blog:

  • Affiliate Marketing

Affiliate marketing means the promotion of a company’s product or a service on your own platform and getting paid when the links are clicked on or when the company earns from your referral code.

  • Google AdSense

This is a popular monetising strategy for bloggers. In this strategy, Google places ads on your blog; which are usually fields related to your blog and most likely to be associated with your readers. You can get paid based on the number of clicks or conversions which the ads get to have.

  • Paid Ads

When your blog begins to gain traffic, companies will be willing to pay you to advertise for them. The aim is to convert your already existing readers to customers for them. This pays massively. Making money online has never been this easy. So many things to try out to keep the cash flowing. If blogging has been a thing on your mind to start, then it‘s time to get out of your head and make it happen. Featured Image Source: Entrepreneur
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This article was first published on 1st September 2021

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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