Facebook has an estimated number of 2.6 billion active users monthly and 1.7 billion active users daily, which makes Facebook the biggest social media platform on earth. And this also presents a great market opportunity for entrepreneurs and business owners. The digital crowd on Facebook creates business visibility which leads to lead generation and sales.
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On this note, Facebook promoted posts offer a better chance for business promotion and
marketing. Though, this is a rigorous adventure because of certain things to be considered when setting up a Facebook ad to avoid flagging down your paid ad or restricting your account. This article teaches you how to run a promotional Facebook ad for any business model.
There are different types of Facebook ads which include Image ads, Video ads, poll ads, Carousel ads, slideshow ads, Collection ads, Instant Experience ads, Lead ads, Dynamic ads, Messenger ads, Stories ads, Augmented reality ads, but all these ad types can be summarized into Campaigns, Ad sets and Ads. Once you decide on the type of ad to run your promoted post with, you follow the guide below.
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Have A Facebook Ads Manager Account
You set and run your ads on the Ads Manager dashboard. Everything you need for a successful ad campaign is included here, upfront. Though, you will need a Facebook Business Page to use the Ads Manager. use these steps to set up your Ads Manager:
Once this is done, the Ads Manager becomes the control unit of your ads.
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Create Your Ad On Ads Manager
This dashboard will eventually be empty if you have not created any ads before now. Since it is empty, start by selecting the type of ad you want to run by clicking on the “Create” button on any of the ad types.
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Pick An Objective
Ads Manager has 11 objective options designed for any type of promotional post you would want to make. These 11 options include:
- Brand awareness.
- Engagement.
- Reach.
- App installations.
- Web traffic.
- Conversions.
- Video views.
- Messages.
- Lead generation.
- Store traffic.
- Catalogue sales.
Once you have selected the best objective option for your ad, you go on to the next step.
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Select Audience
Here, you select your target audience and tailor your ad to them. You might experiment with different audience targeting options as a newbie until you get the audience that is best for you. Facebook audience target is immense and includes: Age, Language, Location, Education, Gender, Work type, Ethnic group, etc., you can also choose Custom Audience which targets your company’s contacts on Facebook.
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Set Up Your Budget
There are two budget types that Facebook allows; Daily Budget and Lifetime Budget. If you want your ad to run for a short time, a daily budget is ideal, but if it will run for a longer time, opting in for a Lifetime budget is better. It depends on you.
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Set Ad Schedule
Choose when and how you want your ad to be displayed. Is it during the day or night, workdays or weekends? Spaced or continuous display. How many hours should it display in a day or week?
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Create And Run Your Ad
How you want your ad to look depends on the objective you selected ab initio. Rules are also guiding each objective selected, and these rules must be adhered to. Rules like the number of words for the text, number of words for the headline, image ratio and image resolution, both for a single image and multiple image ads for any objective selected.
Once your ad starts running, you will have to keep an eye on it and also report on Facebook ad performance. These are the necessary steps involved in creating a professional Facebook ad.
Featured Image Source: 21st Century Chronicle
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This article was first published on 22nd January 2022
chidiogo-akaelu
Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.
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