Selling is an art. But you don’t just take a product to the market and expect it to sell. You might cry premium tears because you can hit a bad sale altogether. Many entrepreneurs make the mistake of jumping into the marketplace based on assumption that people will buy their products. Products in more than a thing, it is a process that is continuous. If you want to develop a product that sells consistently, you have to be armed with data.
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If you want a product that will repeatedly sell, you have to deploy several pre-launch, launch, sales, and post-sale strategies. In this article, I will show you how to create a product that sells.
- Execute A Product-Market Fit Research
Before creating a product, ensure that there is a ready market. Expert product developers will tell you that it is best to ask people what kind of product they want. This is where you organize your market research through issuing questionnaires or organizing an online poll or whatever medium that can guarantee a massive response. You can ask the market the leading problems they face in their business, family, career, etc. Hear their complaints and build a product around them. Simple! However, ensure there is a huge number that is willing to have their problem solved and are willing to get a solution before developing a product. Therefore, you will have to consistently engage them, until you are sure that your market is ready to receive your product.
You can’t serve everybody. If your product is for everybody, then it is for nobody. Therefore, it is important to identify your target market. You can distribute your target market demographically. You can choose to serve a demographic according to age, gender, profession, status, location, etc. For instance, you can choose to develop a software app that helps nursing mothers watch the development of their babies.
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For example, a Nigerian Artificial Intelligence (AI) startup company Ubenwa helps mothers to monitor the breathing of their babies, saving infants from asphyxia. Birth asphyxia is one of the top three causes of infant mortality in the world. From the Ubenwa example, we can deduce that it serves a demography – nursing mothers.
- Keep Engaging Your Demography
Engaging your demography is very important. This allows you to measure that satisfaction as well as understand their desires. There are various means to create a communication link between you and your audience. These means include social media, emails, text messages, telephone calls, and so on. Furthermore, understand the best medium that suits your demography. For instance, if social media is the best platform, uploading valuable content regularly on your social media pages is very important.
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Ensure that content are personalized. Also, make sure they are promoting the company’s brand and can guarantee trust in the minds of your audience. If email is the best, ensure that clients within your demography sign up for your company’s newsletters from your company’s website. It is very important because it will keep your brand in the minds of your audience, and serve as a platform for creating awareness of the latest inventories and discounts. It can be counter-productive where there is no frequent communication between you and your audience.
- Update Your Demography’s Product
Leading companies have often entertained their demography by continuously updating their products. Adding a new feature(s) to your product or improving on the previous one says a lot about your brand. Your audience finds you interesting when you keep improving and updating your product just to serve them better. Updating your product is a way to keep your audience in suspense, yet entertained, while still serving them better.
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This article was first published on 24th May 2022
nnaemeka-emmanuel
Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.
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