So, you’ve started a business. Maybe it’s a skincare brand, a clothing line, a baking side hustle, or even digital services like writing or design. You’re passionate, ready to serve, and eager to make sales. But there’s just one big question on your mind: how do I get my first 100 customers?
Read more about Business
Don’t worry, you’re not alone. Every business owner has been here — starting from zero and wondering how to get people to notice what they’re offering. The truth is, getting your first 100 customers may feel slow at first, but it’s also the most rewarding journey because it teaches you everything about marketing, trust, and growth.
Here’s a simple, step-by-step guide to help you attract your first 100 customers online, using very down-to-earth strategies.
1. Start With Your Immediate Circle
Before strangers trust you, people who already know you are more likely to support you. Start by reaching out to your friends, family, church members, ex-colleagues, and classmates. Don’t be shy about it.
Send a short, honest message like:
“Hey! I just started a small business where I [state what you do]. I’d love your support — whether it’s buying, referring someone, or simply helping me spread the word. Here’s my page: [insert link]. Thank you!”
If 20 people tell five more people each, you’re already halfway to your first 100 customers.
2. Be Loud on Social Media
Even if you have just 300 followers, use your social media to talk about your product or service. People don’t just buy what you sell; they buy your story.
- Share behind-the-scenes: Show how you package, prepare, or create.
- Share testimonials: Even if it’s your first 3 customers, post what they said.
- Use hashtags wisely: Tags like #MadeInNigeria, #ShopLocal, and #LagosBusiness can help others find you.
- Go Live or make short videos: People connect better when they can see your face or hear your voice.
Don’t worry if it feels awkward. With time, it becomes easier.
3. Offer Something Free or Valuable
People love value. It doesn’t always have to be a free product. It could be:
- A free sample for early buyers
- A free eBook or checklist if you sell a service
- A discount for referrals
- A “Buy 1, Get 1 Half Price” offer
This kind of promo doesn’t reduce your value. It draws people in and makes them more likely to support you again.
4. Join Online Communities
There are WhatsApp groups, Facebook groups, and even X (Twitter) spaces where your potential customers hang out. Search for communities related to your product or service and get involved.
Be helpful, not salesy. Answer questions, share tips, and build trust. When people know you’re knowledgeable and kind, they’re more likely to support you.
You can say things like:
“Hey, I noticed you’re looking for [a product]. I run a small brand that does just that — here’s what we offer. I’d love to help!”
These conversations can turn into customers.
5. Ask for Testimonials and Share Them
When you get your first few customers, ask for their honest feedback — and post it.
You can say:
“Hi [Customer Name], thank you so much for supporting me. If you’re happy with what you got, would you mind sharing a short review I can post?”
Positive reviews build trust. They show new customers that others have tested and trusted your product.
6. Build a Simple Website or Landing Page
You don’t need to spend a lot of money. A simple site or link-in-bio page (like Linktree or Carrd) with your product info, prices, contact details, and testimonials can work wonders.
People want to see you’re “real” — especially when buying online.
7. Be Consistent
Getting your first 100 customers isn’t magic. It’s about showing up every day, even when no one is buying (yet). Keep posting, keep talking about what you offer, and keep improving based on feedback.
Every successful brand you know started with a few customers. Some sold only five items in their first month. The key is: they didn’t stop.
Register to attend the CN Business Mixer
Final Thoughts
Building from zero can be tough, especially in Nigeria, where the economy is unpredictable and people are careful with their money. But remember, you have something valuable to offer. Your business matters. Your product or service is solving someone’s problem — they just need to hear about it.
Be patient. Be brave. Celebrate every small win, even if it’s just one person buying. Those small wins add up.
And before you know it, you’ll look back and smile, knowing you got your first 100 customers not by chance, but by showing up, reaching out, and serving well. Your customers are out there. Go get them — one conversation, one post, one order at a time.
Did you find this article useful? Contact us: [email protected]
