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  The online space is a ‘world’ frequented by billions of people. So it’s no wonder that businesses are setting up a presence here. Online stores are now commonplace. Maybe you even run one. But if you’re going to generate sales from the huge number of potential customers hanging around the web, you’ll have to do more than just maintain an e-commerce shop.
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In this article, we’ll walk you through six things you can do to draw traffic to your online store.

Optimize Your Website for SEO

Search Engine Optimization (SEO) involves improving the ranking of your website in search engine results pages (SERPs). It encompasses many different strategies, such as using relevant keywords, building backlinks, and improving your website’s user experience. When you optimize your website for SEO, you can attract organic traffic from people who are searching for the products or services you offer.

Blogging

Don’t just have a website that displays your products and their prices. Include a blog in it that provides value to visitors. Publish high-quality blog posts that are relevant to your target audience. This way, you’ll establish yourself as an expert in your field and attract people to your website. You can also use your blog to promote your products or services, share news and updates about your business, and offer helpful tips and advice to your audience.

Social Media Marketing

Traffic could also come to your online store via means other than search engine results pages. If you have a strong social media marketing strategy, you may convince a good number of people to visit your site from your social media pages. Just be sure that your business is active and engaging on its social networks. By garnering a large following, you’ll increase your chances of reaching a wider audience and attracting more traffic to your website. You can also use social media to interact with your audience, answer their questions, and promote your blog posts and other content.
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Email Marketing

Emails offer you another channel through which you can lead more visitors to your online store. It works best when you build an email list of people who are interested in your products or services, and send them targeted emails that promote your products. With emails, you can also share news and updates about your business, and offer exclusive discounts and promotions.

Influencer Marketing

Influencer marketing is a strategy that involves partnering with influencers in your industry to promote your products or services. You may get influencers who have a large following on social media or other platforms to promote your products to their followers, who could then check out your offerings at your store. Influencer marketing can be a highly effective way to build brand awareness and generate buzz around your products.

Guest Blogging

Guest blogging lets you extend your reach to new audiences. Ideally, you’ll want to write these posts for websites that are popular with people in your target market. This of course presupposes that you know who your typical customers are—the demographic to which they belong, and other relevant characteristics. When you write guest posts, be sure to include a link back to your website in your author bio so that people can easily find your online store.
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Final Words

Attracting organic traffic to your online store is essential for growing your business. In order to achieve this, you will have to adopt a smart SEO strategy, produce content that your audience will value, and connect with them over multiple online channels. Doing these things will take you several steps closer to hitting it big with your web-based shop. Featured Image Source: Scale My Hustle
Did you find this article useful? Contact us: editor@connectnigeria.com
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This article was first published on 9th May 2023

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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