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  There’s more to investing in real estate than simply acquiring property and holding it until its value rises. You can certainly make a lot of money doing this; but without a good knowledge of how the market works and the risks associated with real estate investing, you may struggle—and fail –to achieve decent returns.
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Successful real estate investors typically take a proactive approach to their dealings. They ensure that they’re in control of things and that they aren’t taken unawares by developments in the industry and the broader economy. In simple terms, they have their eyes on their investments and on whatever factors could cause a surge or decline in their value. This way, they’re able to take steps that result in high returns on their real estate assets. If you would like to rake in maximum returns on your real estate investments, here are the steps you need to take.

Choose The Right Location

A ‘right location’ would be one that’s in the path of urban expansion and development. In other words, it’s very likely to be the ‘next big thing’ as far as real estate investing is concerned, and there’s a rising demand for property there. Such places should be accessible, possess decent infrastructure, and boast good security. Another factor worth considering is likely ROI, given current land or property prices and what they’re likely to cost in the future.

Have A Long Term Strategy

The value of real estate tends to increase over time, especially if there’s a growing demand for them. If you purchase property in such places and hold them for the long haul, you’ll be able to sell for much more than their acquisition price. Being patient and watching price trends over time may guarantee significant returns on your investment.

Leverage Technology

A key way to maximize your returns in real estate investment is by increasing the visibility of the property you want to sell or rent out. You can do this with technology. Publish details of the asset on real estate listing websites, and advertise it on social media. These two channels could attract more buyers and prospective tenants, and enable you to sell to the highest bidder at a marked-up price.
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A lot turns on your ability to find clients for your real estate business. If you’d like to know how to do this, read our article, 6 Ways To Get Clients In Real Estate.

Track Market Trends

It’s important that you know when to buy or sell real estate. Much of the industry’s performance correlates with the general condition of the wider economy. Property prices rise when the economy booms, but may fall when there’s a recession. As a real estate investor, you’ll want to hold your property during economic downturns and sell when the economy is buoyant. This gives you a higher chance of reaping great returns on your real estate investments.

Get Referrals

Like many other kinds of businesses, your real estate venture could thrive on referrals. Tenants or property buyers who have had a positive experience with you may refer people they know to you. With more buyers and tenants coming your way, you’ll be able to sell or rent out property more rapidly, and gain quicker returns on your investment.

Treat Clients Fairly

As we hinted just above, your present clients will be willing to refer more people to you if they believe that you’ve given them value for their money (and more). When you treat your tenants or buyers fairly, they’ll be more likely to stick with you (i.e. remain to pay tenants or do more business with you). If your clients appreciate the quality of service you’ve provided them, there’s a higher chance that they’ll pay more when you raise your prices or rent. Just be sure that you aren’t fixing prices beyond what you know is reasonable.

Grow Your Network

When you have a robust network of valuable contacts in the real estate space, you’ll be more likely to land quality clients. That’s because your contacts will often refer people who need the kind of property you offer to you (or if the prospective buyer or tenant is looking for something in the area your property is located).

Final Words

You can secure really high returns on your real estate investments if you execute smart strategies tailored for your specific kind of investment. It all comes down to going for locations with great potential, leveraging technology and valuable networks, tracking developments in the market, and playing the long game. Do this consistently, and you’ll reap impressive rewards from your investment journey. Featured Image Source: iStock
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This article was first published on 27th October 2021

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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