Fayrouz Search for Best Fashion and Lifestyle Team With L’original Expression Show

Following the launch of the Fayrouz L’Original platform in December 2013 with the ‘Party for the Originals’; soft drink, Fayrouz has announced the search for the best fashion & lifestyle team in Nigeria. The Fayrouz L’Original Expression show will see teams of four young creatives including a Fashion Designer, Make-Up Artiste, Photographer and a Model, come together to create original ensembles. These teams will battle for the prize money of $20,000 and fashion opportunities of a lifetime. The competition, which kicks off with registration on Wednesday, April 2nd, will feature various prominent individuals who have over the years carved a niche for themselves in the fashion, beauty and lifestyle industry. Fayrouz has selected these fashion authorities as judges and mentors during the competition. They include celebrity designer and stylists, Mai Atafo of Mai Atafo Inspired, Kunbi Oyelese of April By Kunbi, Warebi Martha of Catwalk Productions and Nobel Afrik. Art Direction will be done by Omoyemi Akerele (Style House Files). Online judges who will also select the final 10 contending teams throughout the competition include the Orange Culture, Gozel Green, Kate Williams among others. During the competition, registered teams will participate in tasks that will be given every week to move to every phase of the competition. A regional show for the final 10 teams will also hold in Enugu before a grand finale to select the L’Originalteam, which will hold in Lagos in July. Interested participants can register on the Fayrouz L’Originalofficial website (www.fayrouzloriginal.com/competition), register all team members and create a portfolio for your team and complete the task given. Contenders must be students in a university or a corps member to be a part of the competition.