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BUSINESS

Personalized Marketing: What It Is and Why You Should Use It for Your Business

April 19, 2022

  Businesses today are constantly looking for ways to stand out from the competition and grab their customers’ attention. And with the advancements in technology, this has even become more difficult as businesses don’t have other businesses alone to worry about but also other contents out there. If you are a business owner and you’ve … Continue reading Personalized Marketing: What It Is and Why You Should Use It for Your Business

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BUSINESS

10 Game-Changing Content Marketing Tips for the Nigerian Market

April 19, 2022

  Want to make your content stand out in Nigeria’s bustling digital space? You’re not alone! With over 100 million internet users in Nigeria, getting your content marketing right can open doors to amazing opportunities. This article shares practical content marketing tips for the Nigerian market, where relationships matter and authenticity speaks volumes. Read more … Continue reading 10 Game-Changing Content Marketing Tips for the Nigerian Market

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BUSINESS

10 Winning Event Marketing Tips for the Nigerian Market

April 19, 2022

  Planning an event in Nigeria? Whether it’s a corporate conference in Victoria Island, a wedding in Abuja, or a music concert in Port Harcourt, getting your event marketing right can mean the difference between a full house and empty seats. In this article, I’ll be sharing with you, some practical event marketing tips that … Continue reading 10 Winning Event Marketing Tips for the Nigerian Market

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BUSINESS

6 Offline Marketing Strategies for Small Neighbourhood Stores

April 19, 2022

  Marketing is often thought of as something that medium and large-scale businesses do. But while much of the talk about it focuses on larger commercial establishments, it’s also an important ingredient for success as far as small-time businesses are concerned. Indeed, certain offline marketing strategies can drive traffic to setups like small neighbourhood stores. … Continue reading 6 Offline Marketing Strategies for Small Neighbourhood Stores

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BUSINESS Social Media

How Long Does It Take to See Results from Social Media Marketing?

April 19, 2022

  One of the most common questions businesses ask when starting a social media marketing campaign is, “How long does it take to see results?” Social media marketing is essential for brand awareness, driving engagement, and generating leads, but it often requires time and consistency to see meaningful outcomes. The timeline can vary based on … Continue reading How Long Does It Take to See Results from Social Media Marketing?

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BUSINESS Social Media

Can You Do Affiliate Marketing without Social Media?

April 19, 2022

  Affiliate marketing has become a popular way to generate income online, with many marketers leveraging social media platforms to promote products and services. However, not everyone wants to or can use social media for affiliate marketing. Can you do affiliate marketing without social media? The good news is that social media isn’t the only … Continue reading Can You Do Affiliate Marketing without Social Media?

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BUSINESS

7 Outbound Marketing Tips for Small Businesses

April 19, 2022

  Outbound marketing, often considered traditional marketing, involves proactively reaching out to potential customers. Unlike inbound marketing, which attracts customers through valuable content and experiences, outbound marketing focuses on direct outreach through various channels. If you’re a business that’s keen on sustaining growth over the long term, you’ll want to learn some outbound marketing tips … Continue reading 7 Outbound Marketing Tips for Small Businesses

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BUSINESS

How Storytelling Marketing can set Your Startup Apart from the Competition

April 19, 2022

  In a competitive business world, it’s challenging to capture the attention of potential customers when many businesses offer similar products or services. To stand out, storytelling marketing can help your startup differentiate itself by crafting a compelling narrative around your brand, building strong connections with your audience, inspiring loyalty, and ultimately driving business growth. … Continue reading How Storytelling Marketing can set Your Startup Apart from the Competition

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BUSINESS

Building a Word-of-Mouth Marketing Strategy that Works in Nigeria

April 19, 2022

  As a businessperson, a winning marketing strategy does not focus on just one thing but one that explores multiple other strategies. Until you realize this, you may be leaving money on the table that could come from other means. One area that many businesspersons make this mistake in is ignoring the impact of word-of-mouth … Continue reading Building a Word-of-Mouth Marketing Strategy that Works in Nigeria

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BUSINESS

7 Email Marketing Tips from Successful Entrepreneurs

April 19, 2022

  Email marketing remains one of the most effective tools for engaging customers and driving business growth, but what separates successful email campaigns from the rest? Entrepreneurs like Neil Patel, Gary Vaynerchuk, and Marie Forleo have mastered the art of email marketing, using it to build relationships with their audiences, promote products, and drive revenue. … Continue reading 7 Email Marketing Tips from Successful Entrepreneurs

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BUSINESS Social Media

AI-Driven Marketing Insights from Influential Accounts

April 19, 2022

  Artificial intelligence (AI) has become a game-changer in marketing, allowing brands to enhance personalization, improve customer engagement, and optimize campaigns with data-driven precision. Influential voices in the marketing industry, such as Neil Patel, Ann Handley, and Rand Fishkin, have been quick to embrace AI tools to transform how businesses interact with their audiences. This … Continue reading AI-Driven Marketing Insights from Influential Accounts

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BUSINESS

Integrating Email Marketing with Social Media for Business Success

April 19, 2022

  Email marketing and social media are two powerful tools that businesses often use separately to reach their audiences. However, combining the strengths of both can create a more effective and cohesive strategy. Email campaigns are great for nurturing relationships with existing customers, while social media allows businesses to engage with a broader audience in … Continue reading Integrating Email Marketing with Social Media for Business Success

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BUSINESS

Become a Digital Marketing Dynamo: Essential Steps to Success

April 19, 2022

  Ready to dive into the exciting world of digital marketing? Awesome! Whether you’re just starting or looking to level up your skills, you’re in the right place. We’re going to walk through the essential steps to becoming a real digital marketing dynamo. So, buckle up and let’s get started! Read more about Business What’s … Continue reading Become a Digital Marketing Dynamo: Essential Steps to Success

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BUSINESS

Narrative Marketing Unlocked: How to Captivate Your Audience

April 19, 2022

  So, what exactly is narrative marketing? Well, it’s pretty much what it sounds like – using stories to market your business. Instead of just shouting “Buy our product!” at people, narrative marketing wraps your message in a nice, juicy story that people want to hear. Think about it. Which would you rather listen to? … Continue reading Narrative Marketing Unlocked: How to Captivate Your Audience

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BUSINESS

Get Personal or Get Left Behind: How Owning Your Marketing is Non-Negotiable for a Small Business

April 19, 2022

  One of the many things that small business owners often struggle with is marketing their businesses. Many don’t realize that as a small business owner, your marketing needs depend largely on them and unless they get it right, they may struggle with sales. If you run a small business in Nigeria, you’ve likely heard … Continue reading Get Personal or Get Left Behind: How Owning Your Marketing is Non-Negotiable for a Small Business

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