Nigeria has a vast food industry that’s worth billions of dollars. It’s a large system of interconnected players: market kiosks and shopping malls, agro-processing facilities and restaurants. And there are the final consumers driving growth in the sector: over 200 million persons consuming food products across the country every day.
But behind the menus at fast food outlets and the scents of freshly made pastries at bakeries, there’s a network of suppliers supporting the countless culinary processes that go on at these places. Thanks to them, quick service restaurants can run properly equipped kitchens, and hotels are able to maintain professional culinary services.
Perhaps the most well known of these food equipment brands is JustFood, a brand founded in Nigeria and having centres in several West African countries. For almost three decades, they have served institutions in the fast food, hospitality and general commercial spaces, and enabled numerous businesses to become more efficient with their cooking and baking processes.
JustFood was set up in 1989 by Peter Mason. It began as a distributor for a few international equipment producers. Early on, it worked to expand its potential market by encouraging more people to get involved in the production and sale of ice-cream. Another strategy it adopted was to offer servicing and training for clients to improve their experience with using the products purchased from it.
The administrators at JustFood certainly like to harp on its extra client-focused offerings. They’re among its unique selling points. More than just a company marketing food making machinery, it also operates with a strong emphasis on customer care and after-sales services.
JustFood distributes such products as ovens, multi-functional cooking systems, single and multi-flavour soft serve freezers, batch dessert freezers, beverage blenders, cube ice machines, cream cabinets, and many others. The machines on offer can be deployed for steaming, roasting, baking, poaching, stewing, as well as refrigeration.
Besides providing equipment, JustFood also supplies ingredients and consumables: ice cream mixes, flavours and toppings, all of which are sold on from international brands. The company itself makes ice cream cones as well, at its factory located in Otta, Ogun State.
StarService, which is JustFood’s after-sales brand, provides free replacement for spare parts within its warranty period, 20% discount on spare parts purchased beyond this warranty, machine upgrades, and training for staff of businesses using products bought from JustFood.
Over the years, the JustFood brand has expanded to serve a sizable section of Nigeria’s food industry. Since its establishment, the company has racked up an impressive list of clients. Today, that list includes Nicon Hilton, Oriental and Protea hotels, KFC, Tastee Fried Chicken, Sweet Sensation, Tantalizers, and Nestle.
As for geographical reach, JustFood has centres in Lagos, Abuja, Enugu, Ibadan, Kaduna, Kano, Benin City, and Port Harcourt. Outside of Nigeria, it has set up in Ghana, Ivory Coast, and Senegal.
Featured image source: JustFood
You might also like:
- Connect Nigeria Webinar: Unlock the Secret to Crafting Unbeatable Offers!
- How to Prepare Your Business for Q1 2025
- How To Market Your T-shirt Business Offline
- Consumer Technology: Smartphone Penetration in Nigeria
