First Ally Capital is a financial services firm headquartered in Lagos. It operates as an issuing house, provides underwriting services, and is an advisor for corporate project financing and mergers and acquisitions.
Incorporated in 2014, First Ally has since become one of Nigeria’s leading professional financial services companies. It has done so by leveraging the experience of its team, which has a cumulative experience of more than 80 years. The team includes people with backgrounds in raising equity capital, issuing bonds, restructuring, mergers and acquisitions, and project advisory.
This experience comes in handy for First Ally, as it functions in an industry that’s becoming more competitive with each passing year. Thanks to the strength of its team, it’s been able to serve a diverse range of clients, including some of the country’s leading corporate organizations.
As an issuing house, First Ally helps its clients to raise long-term equity and debt financing from the capital markets. It does this through public offerings, private placements, and rights issues. It also executes offers for subscription, offers for sale, and book building on their behalf.
Through its underwriting service, First Ally takes on risks that its clients may otherwise have had to grapple with when they sell securities. By doing this, it increases the chances that its clients will receive the funding they seek via the capital markets. The firm also advises organizations looking to raise capital for large projects.
Companies that are in the process of a merger or acquisition can seek the guidance of First Ally. It tailors its merger and acquisition advice to meet the unique needs of the companies it serves. This service covers the sale of private firms and management buy-outs as well.
Besides its core business (finance solutions), First Ally runs a number of subsidiaries. Its asset management arm, First Ally Asset Management, provides private account management services, fund management services, and structured products to corporate clients. Its solutions in this category are available for all asset classes, including equities and fixed income assets.
First Ally supplies foreign exchange as well, through the First Ally Bureau De Change. This arm initially operated as ‘Gift Global Bureau De Change’ but adopted the name ‘First Ally Bureau De Change’ in 2017. It operates from the Murtala Mohammed International Airport in Lagos and provides foreign exchange to individuals and corporates.
Another subsidiary, Personal Trust Microfinance Bank, serves retail and SME customers. It’s made up of professionals who come from diverse backgrounds: financial services, information technology, agriculture, and other disciplines that correspond to the needs of the bank’s customers and are relevant to its operations.
There’s a real estate arm as well—First Ally Properties. This subsidiary acquires and sells land, develops property, manages facilities, constructs buildings, and provides advice and guidance to clients in the real estate sector.
Within a relatively short period, First Ally has established itself as a significant player in the financial services space. It could become an even more important brand in the industry in the years to come.
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