With Connect Nigeria’s business fair being just a few weeks away, it is important that you have all your campaign strategies ready. One of which is Follow-up. A well-thought-out follow-up campaign ensures that your efforts are not in vain. It is also an effective way to generate leads and ensure sales are made. Yet many exhibitors still fall short in this regard.
In case you are still wondering how a follow-up campaign can affect your success at the trade fair, here are some reasons to consider it.
It Sets You Ahead Of Competitors
A 2012 survey found that 80% of exhibitors failed to follow up on leads after a trade show. With a small percentage of exhibitors following up their leads, you have the leverage of impressing your prospects and converting them to leads with less competition. Reaching out to them while they still have your information and your conversation is still fresh in their memory – especially when there is less competition – is the best time to reconnect and convert them to legitimate customers.
It Establishes You As An Authority In You Industry
At the event, you will probably initiate conversations with your prospects about their needs, expectations and how you can meet them with your products and services. Following them up with emails or messages containing useful tips that apply to them can go a long way in proving to them that you are an expert in your field. There is a reason why email marketing has been touted as an effective form of marketing. Incorporate it into your follow-up campaign and you will be setting yourself up for long term success.
It Gives You An Aura Of Professionalism
At some point at the business fair, you will definitely be giving out your contact details to prospects and those you’ve connected with. You may even promise to reach out to them with an email about your new product or service. It is important to you keep to your word in order to impress your prospects and show them that you really mean business. By conducting
a follow-up campaign after the event, you prove to prospects that you are a respectable brand and a serious one to work with.
You Get The Opportunity To Build Your Network
Aside from getting more customers, following up gives you the opportunity to penetrate your company’s industry and remain relevant. The contacts you get at the trade fair will always be valuable. Even if they don’t turn into leads right away, they will surely turn out handy when an opportunity arises.
Featured image source: Connect Nigeria
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