9 Strategies to Restart Growth in a Stagnant Business
Everyone who sets up a business sets it up with the hope of it growing and bringing in profits steadily. However, due to certain factors, some seen and unforeseen, a business may slow down. During this time, sales may drop, customers may not return as often, and even marketing campaigns may not bring in […]
5 Smart Money Moves to Make in Your 20’s
When in their 20s, most youths live carefree lives without a care in the world about what to make of their finances. Some of them, under the guise of the mantra, “We live to fight another day”, spend recklessly. For them, the goal is simple – live and enjoy life at its fullest, but […]
What Is Green Technology (GreenTech)?
In recent years, a prevailing topic that has been on the lips of most people is climate change. The issue of climate change is one that has affected the world’s ecosystem, whether in developed or developing countries. Mainly caused by the activities of man in his environment, including pollution and natural resource depletion, climate […]
The Dark Side of Technology: Ethical Dilemmas in an Innovative World
Technology and Innovation are seen as the hallmarks of progress and have revolutionised the way we live, work and connect. With all their potential and bright side, these innovations are not without their dark side. Read more about Tech Imagine feeling watched through your smart devices or AI misusing the data of users, hence […]
You Can’t Sell What No One Knows: 4 Reasons Your Sales Are Crawling
If there is one thing small businesses struggle with, it’s visibility and sales. Imagine creating a product or service you believe to be a hot cake, yet all you get are cold leads. Your product is loved by some users, but nobody else seems to notice it. It is at this point that self-doubt […]
6 Toxic Money Beliefs that are Crippling Your Finances
Have you ever wondered why it seems like some people effortlessly attract money while others are constantly struggling to make ends meet? That’s because money is not the problem – your mindset is. Our mindset is the incubator of our reality, and we can only have what our minds can dare to imagine. Most […]
Disrupt or Die: How Innovative Strategies Are Shaping the Future of Business
The history of the world has been filled with stories of companies and innovations that, when they were introduced, disrupted their industry or even the entire world. Consider Ford Motors and its impact on the automobile industry. Read about the story of McDonald’s and how it disrupted the fast food industry. A disruption that […]
5 Timeless Business Strategies That Guarantee Success
The main desire of any entrepreneur is to ensure the long-term success of his or her business. This long-term success requires a number of things to be attainable. According to Mark Zuckerberg, the founder of Facebook and its parent company, Meta, “I am here to build something for the long term. Anything else is […]
Branding: A Business Strategy Tool for Building Powerful Brands
If you’ve ever wondered how customers view a particular company and how to change your customers’ perception of your company, the answer is branding. In today’s competitive business world, branding is a strategic tool which differentiates a business from its competitors and determines the way it’s perceived by its target audience. Building a powerful […]
7 Common Business Strategy Mistakes You Should Avoid
Like Michael Porter once said, “The essence of strategy is choosing what not to do”. Most times, it is important to know what not to do to avoid pitfalls capable of sinking your business even before you start. It will be a shame to fall flat simply because you failed to conduct appropriate research […]
Marketing and Sales: What are the differences?
Marketing and sales are two words often used interchangeably in the business world, yet with their distinct meanings. Marketing and sales are two different business roles upon which the success of any business is built. Though different, these two concepts have a point of convergence, which is to drive business expansion and increase revenue. […]
The Psychology of Social Proof
Can you recall every moment you’ve bought an item from your favourite online shopping platform and how you look for products with reviews before making a purchase decision? That is social proof. Read more about Business The truth is that most customers read reviews before deciding whether or not to make a purchase. They […]
Side Hustle Vs. Passive Income: Which is Better for Financial Growth?
The subject of Side Hustle Vs. Passive Income has become a controversial issue, with people having differing opinions on which is better for financial growth. While a lot of people believe that having a side hustle is more beneficial, others tilt their opinions towards passive income generation. Read more about Finance The truth is […]
6 Practical Strategies to Overcome Financial Stagnation
A friend of mine, let’s call her Juliet, reached out to me recently, lamenting profusely that she was tired of working. What’s the essence of working when she doesn’t even know where the money is going to go? According to her, immediately after her salary gets paid, she already has so many bills waiting […]
How Bamboo Is Revolutionising the Investment Market
In the past, there was barely enough information on investment platforms, strategies or processes; hence, people easily fell prey to different schemes and scams. For many Nigerians, the stock exchange market seemed like a complex idea, making it hard for people to navigate. However, in recent years, the rise of Fintech has changed the […]
Talk About Money with Your Intended Spouse
If you’re in a serious relationship and considering marriage, financial conversations with your intended spouse should be a top priority. Studies show that financial issues are one of the leading causes of divorce worldwide. Read more about Finance Money can make or break a relationship. It influences lifestyle choices. That’s why you need to […]