5 Essential Technology Tools for Scaling Your SME in Nigeria
In the dynamic business landscape of Nigeria, Small and Medium-sized Enterprises (SMEs) are the backbone of the economy, contributing significantly to growth and employment. To thrive and scale in this competitive environment, SMEs must leverage technological tools that enhance efficiency, productivity, and market reach. In this article, we will explore five essential technology tools […]
7 Essential Management Software for Agribusinesses in Nigeria
In the ever-evolving landscape of Nigerian agriculture, the integration of technology is becoming increasingly crucial for the success and sustainability of agribusinesses. The adoption of management software has emerged as a transformative tool, streamlining operations, enhancing efficiency, and contributing to the overall growth of the agricultural sector. In this article, we will explore seven […]
Fez Delivery Introduces Electric Bicycles
Fez Delivery has introduced electric bicycles, branded as FEZ ECO, to establish a more environmentally friendly, cost-effective, and efficient solution for transporting goods in Nigeria. The Nigerian logistics startup, Fez Delivery, is taking this significant step to promote eco-friendly last-mile delivery in Africa, starting with Nigeria. Read more about Business Seun Alley, co-founder and […]
How to Gather and Act on Customer Feedback in Nigeria
In today’s competitive business landscape, the success of your startup in Nigeria hinges on your ability to understand, engage with, and satisfy your customers. One of the most valuable tools at your disposal for achieving this is customer feedback. Gathering and acting on customer feedback in Nigeria can provide valuable insights that can help […]
Gaining Competitive Edge by Conducting a Competitor Analysis
In the ever-evolving landscape of business, staying ahead of the competition is a constant challenge. To thrive and succeed, it’s essential to have a clear understanding of your competitors and their strategies. Competitor analysis is the process of evaluating and comprehending your competitors’ strengths and weaknesses, enabling you to make informed decisions and gain […]
Creating an Effective Customer Journey Map
In today’s competitive business landscape, understanding your customers’ experiences is vital to success. A well-crafted customer journey map can be a powerful tool to help businesses identify pain points, opportunities, and strategies for improving the customer experience. In this blog post, we will explore the process of creating an effective customer journey map that […]
Naira Rebounds as CBN Clears Forex Debt Backlog
The naira has surged to N1,120 against the dollar in response to the Central Bank of Nigeria’s action to clear some of its FX backlog on Thursday. This marks an increase of N50 or 4.27 per cent compared to the N1,170 it traded for on Wednesday. Read more about Finance Currency traders, also known […]
Insurtech: 7 Ways to Educate and Attract More Nigerians
Insurance technology, or insurtech, is revolutionizing the insurance industry by making coverage more accessible, affordable, and user-friendly. In Nigeria, where insurance penetration remains low, insurtech companies have the potential to bridge this gap and offer invaluable protection to millions. To achieve this, insurtech must focus on educating Nigerians about insurance and their services. In […]
How To Influence Customers Through Temptation Marketing
In the world of marketing, enticing customers to take a desired action is a fundamental challenge. Whether it’s making a purchase, signing up for a newsletter, or sharing your content, influencing customer behaviour requires finesse. Temptation marketing, a strategy rooted in psychology, is a powerful tool that can help you achieve these goals. By […]
Winning Sales Strategy with Soft Selling
In the dynamic world of sales, strategies and approaches continue to evolve. While hard-selling tactics, such as aggressive pitches and high-pressure techniques, were once the norm, modern consumers respond better to soft selling. This approach prioritizes building relationships, understanding customer needs, and guiding them toward informed decisions. In this article, we delve into soft […]
Avoid These 8 Social Selling Mistakes
In the ever-evolving landscape of sales, social selling has become an essential tool for connecting with prospects and building meaningful relationships. By leveraging social media platforms, sales teams can engage potential customers on a more personal level. However, to be successful in social selling, it’s crucial to avoid common mistakes that can hinder your […]
7 Adaptive Strategies for Nigerian Businesses in the Present Currency Devaluation
Currency devaluation can be a challenging economic phenomenon for businesses in Nigeria. It occurs when the value of the national currency decreases relative to other currencies, leading to higher import costs and inflation. To navigate this economic landscape, businesses in Nigeria should employ adaptive strategies to ensure their stability and growth. In this article, […]
How to Innovate and Stay Competitive
Innovation is the lifeblood of any successful startup. In Nigeria, a country known for its vibrant entrepreneurial spirit and rapidly evolving business landscape, staying competitive in the startup ecosystem requires a commitment to constant innovation. In this article, we will explore several ways to foster innovation that ultimately helps you stay competitive and have […]
How to Calculate Sales Mix for Increased Profits
Sales mix is a critical concept for businesses, especially for those offering multiple products or services. It refers to the proportion of each product or service’s contribution to the total revenue. Understanding and managing your sales mix is vital for maximizing profits and making informed business decisions. In this article, we’ll explore what sales […]
5 Samples of Temptation Marketing: Mastering the Art of Persuasion
In the world of marketing, mastering the art of persuasion or the ability to entice a customer is invaluable. Temptation marketing, rooted in psychology and human behaviour, is a strategy that leverages the power of temptation to guide customers towards desired actions. Let’s explore five compelling samples of temptation marketing or the art of […]
5 Business Marketing Mistakes that Stunt Your Growth
In today’s fast-paced business landscape, effective marketing is the lifeblood of any successful enterprise. However, despite its undeniable importance, many businesses make critical marketing mistakes that hinder their growth. These missteps can sabotage your efforts and prevent your business from reaching its full potential. In this article, we explore five common business marketing mistakes […]