Uber Leads $100 Million Investment in Moove, Pushing Valuation to $750 Million
Uber has spearheaded a $100 million investment in Moove, an African mobility fintech, driving its valuation to $750 million. Moove specializes in providing vehicle financing to drivers on ride-hailing and delivery platforms, and this funding round, with Uber at the forefront, marks Uber’s debut investment in an African startup. Read more about FinTech “Uber’s […]
How To Overcome Limited Market Penetration
Limited market penetration is a common challenge faced by many business owners in Nigeria. Despite the vast potential of the Nigerian market, reaching and connecting with customers can be challenging due to various factors such as competition, distribution challenges, and cultural nuances. Here are actionable strategies for overcoming limited market penetration and expanding your […]
Leveraging Tech to Streamline Operations and Drive Business Growth
In Nigeria’s rapidly evolving business landscape, technology has become a critical driver of innovation, efficiency, and growth. From startups to established enterprises, businesses across all industries are harnessing the power of technology to streamline operations, enhance productivity, and drive sustainable growth. Codified in this piece is the transformative impact of leveraging tech to streamline […]
How to Leverage Social Media to Boost Business Growth
In today’s digital age, social media has become an indispensable tool for businesses looking to expand their reach and grow their customer base. With Nigeria’s increasing internet penetration and growing population of social media users, harnessing the power of platforms like Facebook, Instagram, Twitter, and LinkedIn can significantly boost your business growth. To effectively […]
Increasing Sales and Revenue: Proven Tactics for Nigerian Businesses
In the competitive landscape of Nigerian business, increasing sales and revenue is a top priority for entrepreneurs and business owners alike. However, achieving sustainable growth requires strategic planning, innovative tactics, and a deep understanding of the Nigerian market dynamics. In this comprehensive guide, we’ll explore proven tactics that Nigerian businesses can implement to boost […]
How to Identify and Target Your Ideal Customers
Identifying and targeting your ideal customers is crucial for the success of any business operating in the Nigerian market. With its diverse population, cultural nuances, and unique market dynamics, Nigeria presents both challenges and opportunities for businesses seeking to connect with their target audience. With this article, I explore effective strategies business owners should […]
Navigating the Revenue Landscape: A Guide for Tech Founders
In the dynamic world of startups, the journey from ideation to sustainable success is often fraught with challenges. One of the most common stumbling blocks is the lack of sustainable revenues, a factor that has led to the demise of many promising ventures. According to recent statistics, a significant percentage of startups in Nigeria […]
What Triggers Your Customers to Buy from You?
In the ever-evolving landscape of business, success hinges on a deep understanding of consumers and the factors that influence their purchasing decisions. Knowing your customer is not just a buzzword; it’s a strategic imperative that can be the difference between a thriving business and one struggling to stay afloat. In this article, we will […]
How To Generate Sustainable Revenue Streams for Tech Startups
In the vibrant ecosystem of Nigerian tech startups, generating sustainable revenues is a critical challenge that founders often grapple with. While innovation and disruption are at the core of these ventures, the ability to monetize products and services effectively is paramount for long-term success. In this article, we will delve into practical strategies and […]
7 Things to Consider Before Going into Co-founder Partnership
Starting a business is a thrilling endeavour, and many entrepreneurs opt for the journey with a trusted co-founder by their side. However, entering into a co-founder partnership is a decision that requires careful consideration. In this article, we will explore seven crucial factors that entrepreneurs should contemplate before diving into a co-founder partnership to […]
7 Storytelling Techniques to Supercharge Your Pitch
In the competitive landscape of business, a compelling pitch is more than just a presentation; it’s a narrative that captivates, engages, and persuades. The ability to tell a compelling story can make the difference between a successful pitch and one that falls flat. In this article, we’ll explore seven storytelling techniques that can supercharge […]
7 Strategies to Convert Startup Ideas into Successful Ventures
Embarking on the entrepreneurial journey begins with a spark of inspiration, a novel idea that has the potential to disrupt industries and solve real-world problems. However, converting startup ideas into tangible, successful ventures requires careful planning, execution, and resilience. In this article, we will explore seven effective strategies to guide aspiring entrepreneurs in turning […]
5 Proven Ways to Build Better Customer Relationships
In the dynamic world of business, where competition is fierce and consumer choices abound, building strong and lasting customer relationships is more critical than ever. A loyal customer base not only contributes to the success of your current products or services but can also be a powerful advocate for your brand. In this article, […]
Nigerian Tech Startup Funding Predictions for 2024
2023 witnessed a dramatic shift in the global venture capital landscape, with the Nigerian tech ecosystem reflecting this turbulence. After securing a record-breaking $2.4 billion in funding in 2022, the past year saw a significant decline, leaving entrepreneurs and investors grappling with a new reality. However, as 2024 unfolds, for a Nigerian tech startup, […]
How Startups Can Avoid Conflicts Between Co-founders
In the dynamic world of startups, challenges are inevitable, and one of the most critical factors for success is the harmonious relationship between co-founders. The recent closure of Pivo, a YC-backed Nigerian digital bank, sheds light on the significant impact unresolved conflicts can have on a startup’s fate. Aspiring entrepreneurs can draw valuable lessons […]
Tech Gifts for the Savvy Nigerians in Your Life
The festive season is upon us, and the jingle bells aren’t the only things ringing – tech lover’s ears are perked up for the latest gadgets and apps. But navigating the ever-evolving tech scene can be tricky, especially for those aiming to surprise the tech-savvy Nigerians in their lives. Worry not, digital cheerleaders! This […]