There is a great need to incorporate the use of YouTube Clips into your strategy. YouTube Clips can be a great way to attract more viewers as they are way shorter than traditional YouTube videos that are longer in nature. With YouTube Clips, you can promote your brand’s channel and record a boost in the subscription.
What are YouTube Clips?
YouTube Clips can be considered as trailers and teasers to the full video you want to upload. With these clips, content creators and YouTubers can make and share parts of very long videos and use them to compel their audience to watch the full videos. The Clips are usually between 5 and 60 seconds long, and they can serve as an opportunity to feature the interesting moments of your fuller video.YouTube Clips can be shared on other social networks, both global and regional ones. You can also embed the clipped segment to your website or even share it via email. They can be played on loop on any platform at all, and it is possible for viewers to access the full video if they desire to watch more of it. However, it is important to note that YouTube is currently working to improve these features as they are relatively new for the YouTube Clips.
Benefits that YouTube Clips Offer to Brands
There are a number of benefits that brands can enjoy when they use YouTube Clips in their strategy. The following are the top ways your brand can benefit from YouTube Clips:
A tease for viewers to watch the full video: This is the main reason for making a YouTube Clip as you can easily highlight the most interesting part of the video to entice your viewers.
A way to boost subscription: YouTube Clips is a verified tool for promoting your brand’s YouTube channel. Getting to watch your YouTube Clips will inform your viewers of the kind of content you offer. YouTube Clips will surely attract more viewers to your channel and to your type of content.
How to create YouTube Clips
If you are looking to use YouTube Clips, then here is what you have to do to Clip any YouTube video of your choice:
Step 1: Log in to YouTube.
Step 2:Watch a video you want to make a Clip from.
Step 3: If the channel allows for clips, you would find a scissors icon with the word “Clip” next to the “Share” button. You will find the “Create Clip” box on the right-hand side of the screen.
Step 4: Next, choose the section you want to share as a Clip. Do this by dragging the slider from the “Create Clip” box to the desired section of the video. With the slider, you can adjust the length of the Clip between 5 and 60 seconds.
Step 5: Add a title or a description to the Clip, the description can be up to 140 characters. You must make a description for your Clip.
Step 6: Click on the “Share” button and choose how you want to share the Clip.
Even though clipping videos is turned on by default, most channels and YouTubers can turn the feature off if they do not want their viewers to create Clips out of their YouTube videos.
All they have to do is: log into their account, access the YouTube Creator Studio, click on the “Settings” button on the left-hand panel, click on the “Channel” button from the settings, and lastly, under the “Advanced Settings” tab, they have to check the option for “Don’t allow viewers to clip my content”.
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