Businesses have changed their approach to engaging their target markets in many ways within the last two decades. Much of it is now done on very accessible digital channels, whether that’s social media or websites, email or instant messaging applications. In the past three years, there’s been even more radical change, with AI tools in marketing and advertising starting to power significant transformation in those domains.
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If you’re a professional in a customer/client-facing role and you’d like to know what AI tools can help you achieve more, this article is for you. Here, you’ll find our list of solutions undergirded by this technology that the best marketers and advertisers currently use to automate their content and drive conversions. Have a look:
Jasper
Marketers can use Jasper to quickly create high-quality content for their online posts and marketing campaigns. With it, they can generate ad copy, product descriptions, and blog posts. Some also use it to customise content to fit with their specific brand voice. Teams can collaborate on content creation with templates and version controls.
Surfer SEO
This cloud-based SEO tool enables marketers to rapidly create content that’s optimised for Search Engine Results Pages (SERPs). Users can tweak their content to attain varying degrees of optimisation, and review their online publications for such things as keyword usage, backlinks, page speed, and more. Other functions include competitor evaluations, SEO audits, and content planning suggestions.
Copy.ai
Much like Jasper, Copy.ai is a content generation tool that quickly delivers material for use by marketers. It relies on LLM models like ChatGPT and Claude, and provides users with a range of features to fine-tune its output to their taste. Copy.ai produces content for social media, landing pages, ads, and email campaigns. For a lot of professionals in the market engagement business, this is their message crafter for Go-to-Market moves.
Grammarly
Grammarly is an AI editor that streamlines content so that it has the right tone, style, grammar, and sentence structure. Over time, it’s become “supercharged” with AI, enabling it to do far more than just detect plagiarism. The in-depth writing analysis it delivers allows the businesses that use it to come up with truly polished content, of the sort that can keep their audiences’ attention.
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Brandwatch
Brandwatch is a consumer digital intelligence platform that serves up insights about online consumer behaviour and sentiments. It’s great for social media listening, market research, and social media management. Brandwatch also has a large database of influencers (numbering in the millions), as well as tools for planning, publishing, and tracking the performance of social media posts.
Dynamic Yield
The major pain point that Dynamic Yield addresses is the personalisation of customer experience across multiple channels—whether it’s web, mobile, email, or even digital kiosks. It works by analysing customer behaviour, past purchases, and browsing patterns to deliver relevant product suggestions in real time. Marketers can also use it to create fully individualised emails, segment customers based on specific criteria, and ensure a consistent experience across all platforms.
Mailchimp with AI
Mailchimp, one of the world’s most widely used email marketing platforms, has integrated AI into its offerings. This means that it’s now able to help with writing emails, designing customer journeys, creating custom designs, and turning campaign data into actionable insights.
ManyChat
AI chatbots are a major innovation for businesses’ customer-facing operations. Thanks to these non-human agents, even the smallest commercial setups can swiftly attend to numerous inquiries at once. ManyChat is a platform that does this for businesses. It can automate conversations on Facebook Messenger, Instagram, WhatsApp, SMS, and email. In addition to this, it aids lead capture and sales efforts, and lets users measure their marketing campaign’s performance—all without requiring any code.
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Final Words
AI tools in marketing and advertising are proving to be a game-changer for the organisations that use them. Deploying appropriate AI solutions to various points of your business could raise the quality and quantity of its output and accelerate your growth.
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