It’s no longer news, among the myriad of challenges affecting entrepreneurs in Nigeria, that access to finance and skill acquisition stands out. Most entrepreneurs might argue that lack of infrastructure remains high on their list but there are certain factors that are beyond ones control.
As small businesses continue to advocate for better infrastructure for ease of doing business, other essential factors that guarantee business success are more or less within the grasp of SMEs.
Access to finance, developing a valid business plan that attracts investors, building mutually beneficial partnerships that will speed up growth, developing and executing a winning marketing/sales strategy, as well as customer management strategies are a few factors that business owners have control over and are within their reach. Every entrepreneur can acquire and implement these business saving methods and skills if they wish to acquire them.
The facts are there; a business without a plan on how to generate sales and ensure return on investment cannot raise funds to do just that. Essentially, it all boils down to how badly entrepreneurs want to excel and build sustainable businesses.
At the Entrepreneur essentials 2.0 training, we will explore structures and the must-dos for businesses to attract funds, detail winning marketing and sales strategies, and will also cover critical business structures for sustainability. The training will cover:
1. Entrepreneurial Essentials:
- Study what works (Know your industry).
- Know your MVC (Most valuable customer).
- Pricing.
- Strategic partnerships.
- Customer care is everything.
2. Record keeping for Small Businesses:
- Cash flow statement.
- Business processes & structure.
- Balance sheet.
- Sales & client records.
3. Access to Finance:
- Grants.
- Loans.
- Equity.
- Partnerships.
- Setting your business up to attract finance (insights).
4. Marketing Strategy:
- Offline Vs online marketing.
- Sales process (understand motivation and buying process).
- Key sales secrets for SMEs.
5. Small Business structure:
- Flexibility for efficiency.
- Staff satisfaction.
- Staff turnaround.
Participants will leave the training with practical skills they can implement immediately and experience improvements in their businesses.
This training will be facilitated by
Interkon Solutions and R
hudys youth entrepreneurial empowerment initiative.
Interkon Solutions is a full-fledged business development service provider for small & medium scale enterprises as well as start-ups. Our aim is to improve the intricate process from product/service conception all the way to the final consumer with the twin aim of improving customer acquisition and sales.
Our set of business development solutions is aimed at creating opportunities for value to persist over long-term; to keep the floodgates open so that value can flow indefinitely.
We develop and implement a system that enables innovative thinking and ensures growth in a sustainable manner. Our services are a well-defined set of best practice principles that could be widely replicated, leading to improved levels of impact, sustainability and cost-effectiveness.
Rhudys youth entrepreneurial empowerment initiative was born with a passion to give back to the society. It is a finishing school poised towards equipping young people with human capital development and entrepreneurship. Its mission is to churn out honest and diligent youths who would create wealth and manage resources through entrepreneurship.
Training facilitators will be
Prudence Daniels, (Programme Director) Rhudys Youth Entrepreneurial Empowerment (RYE
2) Initiative, and
Ibrahim Stone Buwanhot (Lead consultant) Interkon Solutions.
To register please
visit here . For further enquiries please call 07036057582 or 08023217846.
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This article was first published on 11th July 2017
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