Standing out from the crowd in the hospitality business terrain can feel like a never-ending challenge. The competition is fierce, with hotels and getaway sites springing up every day with “bad-ass” strategies. You want to start or grow yours, but you’re scared. Well, not anymore, as I bring you growth hacks for your hospitality business. With a little creativity, you can grow your business and watch your success soar. I believe this article will equip you with 7 powerful hacks to unlock exponential growth and leave your competition in the dust. Whether you’re a seasoned veteran or just starting, prepare to be inspired and discover strategies to grow your
hospitality business.
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Craft Experiences, Not Just Rooms
Today’s guests crave more than just comfortable beds and clean towels. They yearn for meaningful experiences that leave them feeling connected and inspired. Think beyond the basics and offer unique experiences that reflect your local culture, cater to specific interests, or tap into the latest trends. For instance, you can incorporate local craft workshops for your guests to learn the art of pottery or weaving from local artisans.
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Leverage Technology
Embrace AI-powered amenities to enhance guest convenience and engagement. Use smart speakers in rooms, voice-activated geysers, and interactive mini-bars, which can enable your guests to order snacks and drinks directly from their rooms.
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Design for Delight
Make a lasting first impression with a beautiful interior design that reflects your unique brand and resonates with your target audience. Let the local environment inspire your decor, ensuring your spaces are both functional and aesthetically pleasing, conducive to relaxation.
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Master the Art of Marketing
Make your website a user-friendly haven with easy navigation. Finding information should be a breeze. Use high-quality photos and videos to showcase your property in all its glory. Share SEO-optimized content, which can rank higher in search results for increased visibility. You should also ensure that the booking process is smooth and easy. For social media, engage your audience by sharing captivating content, hosting contests, and responding to comments and messages. Give your followers a reason to choose you with discounts and early access. Also, encourage engagement with quizzes, polls, and photo contests. Engage in email marketing. Send regular newsletters with updates, special offers, and local recommendations. Use guest names and tailor content to their interests. Encourage repeat visits by offering loyalty programs and rewards to build long-term relationships.
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Get Creative With Sales
Think beyond traditional room rates and packages. Attract guests after work with discounted drinks and snacks. Partner with local instructors to host outdoor fitness sessions and classes. Create custom menus based on guest preferences and offer add-ons like late check-out, in-room massages, or private tours.
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Reimagine Your Revenue Model
Explore alternative income streams. Rent out your spaces. Turn your property into co-working spaces, event venues, pop-up shops, and more. Partner with food startups to provide delivery or pick-up services. Host virtual events. Webinars, online workshops, and cooking classes can extend your reach beyond physical boundaries.
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Ace Your Customer Service
Exceptional customer service is essential for any successful business. Make guests feel comfortable and valued from the moment they arrive. Anticipate and exceed guest expectations for a seamless experience. Resolve issues quickly and efficiently to ensure guest satisfaction.
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Final Thoughts
While these innovative hacks and sales tips promise to help you grow your hospitality business, never forget the core principle of hospitality: your customers always come first. Every decision you make, and every strategy you implement, should ultimately lead to blissful customer experiences. So go beyond the ordinary, go the extra mile, and watch your hospitality venture grow stronger with each happy customer.
Featured Image Source: Corporate Training
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This article was first published on 7th December 2023 and updated on December 11th, 2023 at 2:45 pm
chidiogo-akaelu
Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.
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