Real estate businesses that want to get their land or houses sold as quickly as possible may struggle to find decent buyers. This often happens because they aren’t reaching out to potential clients via the right channels.
Read more about Real estate
If the above description matches your situation, you may find this article useful. Here, we’ll walk you through seven tips for attracting the attention of qualified buyers.
Create A Blog
Most businesses in today’s world need an online presence to reach prospective customers. This is true for real estate. Having a website and listing your property on online directories makes your business accessible to people who use the web.
But you should do more than just have a website. Set up a blog that covers topics in real estate and informs readers about what’s going on with your business. Make sure the articles are optimized for web search (SEO). This way, your content (and website) will rank for more search terms, allowing you to attract even more prospects.
Set Up Email Marketing Campaigns
Build a robust email list. You could do this by asking visitors to your website to register for your newsletters by providing their email addresses. Share content curated from your blog with them via email; do this on a regular basis. Also, let them know about new offerings once in a while (also through emails).
Make your email newsletters as informative and useful as possible. Doing this will increase the rates at which your newsletters are opened, and boost your chances of sparking interest in your properties from potential buyers.
Use Videos
Don’t just bombard your clients and prospects with written content. Make nice videos of the properties you’re selling. Do this for both the interior and exterior of the built space. You may even deploy drones to capture an aerial view of the property.
Sign up for the Connect Nigeria daily newsletter
Videos will provide potential buyers with a virtual inspection of the property– something they’ll appreciate. And if your offering looks decent enough, sharing videos of it online will increase your chances of securing buyers.
Share Testimonials
Ask satisfied clients to share their thoughts about doing business with you. Capture their comments in text and/or video, and use the material on your website and social media pages.
Testimonials work because they are the shared experiences of people who have used a business’s services, and not just pitches coming directly from a business’s sales or marketing department. You can leverage this perceived fidelity of testimonials to your advantage by converting positive comments about your business and properties into content that you’ll share with clients, leads, and the general public.
Seek Referrals
There’s even more mileage to be gotten from your clients’ goodwill. You can request that they tell their contacts (especially those who want to acquire real estate) about your offerings. Many businesses get a lot of their patronage from referrals; this is true for real estate companies as well.
Register to attend the Connect Nigeria Business Mixer
Get Active On Social Media
There’s a lot that your business can achieve with an active presence on social media. A growing portion of Nigeria’s (and the world’s) population use social media; you can reach them through this channel.
However, it’s not enough to just post content on your pages. The material you share on Instagram, Facebook, Twitter, or other channels should be relevant, informative, and capable of eliciting engagement from your audience. It’s also important to post at times of the day in which social media use is at its highest.
Use Paid Ads
You may need to get beyond growing your online following organically. Paid online advertisements can help you reach a lot more people within a shorter period. Some channels, like Facebook and Instagram, allow you to target specific locations and demographics. If you already have a good knowledge of your average client’s profile, you could set your ads to reach people like them.
Final Words
Like any other business, real estate companies want to hit their sales targets as quickly as they possibly can. But not all marketing and strategies will do the trick for them. If you’re in the real estate business, you can employ the tips we’ve talked about here to raise your chances of gaining new buyers.
Featured Image Source: Businessday NG
Got a suggestion? Contact us:Â [email protected]
