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This article is for small restaurants, or let’s say growing restaurants that are looking towards a bright future. The purpose of this article is not the likes of McDonald’s, KFC, and other giants. I’m writing to the aspirants.
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Owning and running a restaurant is an exciting business if you apply the right strategies. There is always something new you can bring to the table when it comes to running a restaurant. Entering the market with a dynamic approach can make your growing restaurant stand out. In this article, I show how small restaurants can grow and increase their profitability.
  • Build Your Brand On Social Media
For a growing restaurant business, building your brand is very pivotal and crucial. Building your brand is about how you want the world to view you. It is about the image you present to the world, and you can easily do this through your social media pages. Whether you are marketing your brand, giving an update, or simply being social with your audience, ensure that you are passing the right message about your brand that your audience will love. In building your brand as a restaurant, using social media platforms like Instagram is very efficient because it is all about pictures, and stories. Using quality pictures and good storylines in running a marketing campaign, giving an update or some other engagements on Instagram consistently is a way to stay on top of your game. Other platforms like LinkedIn, Facebook, Twitter, and TikTok are to be considered too. There are various ways to increase your following on each of these platforms. Growing your social media following is usually organic or automated. By asking your audience to write a short story tagging the name of your restaurant is a way to grow organically. Uploading pictures of tasty meals prepared by you or the interiors of your restaurant can make your social media platforms exciting.
  • Participate In Local Events
Another way to grow your restaurant business is to create a strong relationship with the people in your community by getting involved in local activities. Participating in food festivals, food fairs, or even organizing a summit centered around business growth can increase your public relations and your social capital. Putting up a stand in a local event or organizing different activities in which the client can learn about the product you offer is a way to blow your trumpet. Attending or organizing events will also allow you to meet and greet your customers, where you can have to tell them more about your brand.
  • Reward Your Clients’ Loyalty
Use a customer loyalty program to recognize the clients that come back to your restaurant. Offering loyal clients rewards boosts the public’s opinion about your brand. When you offer clients customer loyalty rewards, you are likely to enjoy repeated sales. It’s a simple way to help you grow your restaurant: your clients will be more likely to eat in your restaurant when they know they have a discount to take advantage of.
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  • Consider The Location Of Your Restaurant 
The location of your restaurant is very important to its growth. Location is as good as the marketplace of your business. Without a prominent and convenient location, you can have problems attracting new clients and helping you grow your small restaurant. When you look for a location for your restaurant, make sure to pick a building that’s visible to nearby highways, that’s accessible, and not hard to find. Siting your restaurant in an urban area is crucial, otherwise, you might experience low turnout. Furthermore, having your restaurant close to or within a university campus is a good way to go.
  • Offer Options Of Home Delivery
Another great way to boost your sales in your restaurant is to offer home delivery. Your customers may already love your food, but they may choose to stay home most of the time. A food delivery app can solve this quickly. Offer discounts and specials, especially when you’re launching this service.
  • Offer Tasty Meals And Drinks 
After so much hype surrounding your restaurant, and then your meal is a flop, it can damage your brand’s reputation. Therefore, invest in cooking tasty meals that can make your clients come for more. You should hire expert hands to handle meals and homemade drinks. 
  • Invest In Aesthetics
Making your restaurant attractive is a huge bonus for the brand, which you should not joke with. From the exterior to the interiors, light, sounds, color, decors should be topnotch. Not loud, but on point. There are so many templates online (like Pinterest). You can as well get an interior decorator. Use appropriate colors, especially colors related to your brand’s color, or colors that are reputed for your niches, such as white, yellow, red, green, orange, lemon and so many others. Featured image source: Generocity Philly
Got a suggestion? Contact us: editor@connectnigeria.com
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This article was first published on 28th March 2022

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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