Things are rapidly changing in your industry. You can only do your
business some good by changing with the times. There are new trends and ways of doing things that change every day, but if you refuse to optimize your own method or simply become slow with the process, your brand can easily be forgotten.
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This is why several
businesses that made sense decades ago are not even heard of anymore. Most of them refused to change with the times, while some were just slow in catching up and soon died off. I’m sure you don’t want that to be the story of your brand. But the issue is what to do to remain relevant in this rapidly changing world.
Here are 5 trusted ways you can maintain your brand relevance without hitches.
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Develop a customer-oriented brand
If your brand is not solving a problem, you have no business continuing with that brand, as it will fizzle out over time. Human beings are naturally selfish, it just varies to what degree. No one really wants to know how cool your product/service is, how sleek your website is or how beautiful your logo looks. What people are after is the solution you have to their pain points. To retain relevance, identify a niche where you can proffer solutions and work hard at it. As long as those solutions keep coming in, you will be highly sought after.
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Accept reviews/feedback
A great way to maintain relevance in your industry is to ask your customers what they want. Set up systems that can help you gather reviews and feedback, through survey forms or other methods. Although your brand has a life of its own, with specific products/services it provides, it is important you also hear from the consumers of these products and services. Typically, they are in the best position to say what they want to be added or removed from what you currently offer. It will give you an idea of what to look out for in your optimization process. In all, make sure your product/service is meeting the needs of the market.
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Apply your core values to the change
Having and standing on your business core values set your business apart as a unique entity. However, in the process of change, you do not necessarily need to change these values but you can change the way they relate to people. Let your business values become reformational and the methods changeable. That is the only way they can remain relevant with the changes in time.
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Prioritize integrity
Integrity should be one of the core values of any business. Your customers want to be sure that you can be trusted to keep your word. Make achievable promises and be true to them. Let your business be identified with the fact that it delivers when it says it will. Any business that lacks integrity and cannot secure the trust of existing and prospective customers can never remain relevant. Make integrity a priority and you are one great step to keeping your business up the ladder of success.
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Be visible
Life is busy. There are several distractions from the media and elsewhere. To maintain the relevance of your brand, you should keep being visible. Remain in the faces of people and it will be hard for them to forget you. Why do you think big brands like
Glo and
Indomie still run adverts? It is because, although, they are known and have been well patronized, they need to remain visible so they will not be forgotten. Do same.
Featured Image Source: California Business Journal
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This article was first published on 7th October 2021
chidiogo-akaelu
Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.
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