Read more about Business
Focus on High-Value Customers
During a downturn, it is essential to focus on acquiring high-value customers who are likely to have a more significant impact on your bottom line. High-value customers are those who have a higher lifetime value (LTV) and are more likely to purchase from you repeatedly. These customers are typically more loyal, make larger purchases, and are more likely to recommend your brand to others. To acquire high-value customers, businesses can use targeted advertising and personalized marketing campaigns that focus on their specific needs and preferences.Leverage Social Media Advertising
Social media advertising is a cost-effective way to reach a broad audience during a downturn. Many social media platforms offer advertising options that allow businesses to target specific audiences based on demographics, interests, and behaviours. Social media advertising is also highly measurable, allowing businesses to track the effectiveness of their campaigns and adjust their strategies accordingly. During a downturn, it is essential to leverage social media advertising to stay top-of-mind with potential customers and drive traffic to your website or e-commerce store.Sign up for the Connect Nigeria daily newsletter
Use Retargeting to Re-Engage Lost Customers
Retargeting is a powerful tool that businesses can use to re-engage customers who have shown an interest in their products or services but have not made a purchase. Retargeting involves showing ads to users who have previously visited your website or social media pages. This strategy helps to keep your brand top-of-mind with potential customers, increasing the likelihood of converting them into paying customers. Retargeting can be particularly effective during a downturn, as it allows businesses to maximize their advertising budget by focusing on customers who are already familiar with their brand.Experiment with New Channels
During a downturn, it may be necessary to explore new customer acquisition channels to reach new audiences. New channels can include influencer marketing, podcast advertising, or other forms of native advertising. These channels may be less competitive and more cost effective than traditional advertising channels, allowing businesses to reach new audiences at a lower cost. By experimenting with new channels, businesses can discover new ways to acquire customers and reduce their dependence on traditional advertising channels.Optimize Your Landing Pages
Paid customer acquisition is only effective if your landing pages are optimized to convert visitors into customers. During a downturn, it is crucial to ensure that your landing pages are optimized for maximum conversion rates. This can include optimizing page load times, improving the user experience, and using persuasive copy and design elements. By optimizing your landing pages, businesses can increase their conversion rates, which can help to offset any reduction in traffic caused by a downturn.Register to attend the CN Business Mixer
Closing Thoughts
In conclusion, managing paid customer acquisition during a downturn requires businesses to adopt new strategies and tactics to remain competitive. Focusing on high-value customers, leveraging social media advertising, using retargeting to re-engage lost customers, experimenting with new channels, and optimizing landing pages are all tactics that can help businesses acquire customers cost-effectively during a downturn. By adopting these strategies, businesses can continue to grow their customer base and maintain their competitive edge, even during challenging economic times. Featured Image Source: Marketing Insider GroupGot a suggestion? Contact us: editor@connectnigeria.com
You might also like:
- How to Build an Effective Email Marketing Strategy
- Top 7 Strategies to Grow Your Email Subscriber List
- Why Successful Business Owners Prioritise Email Marketing
- How to Leverage AI for Predictive Customer Analytics
Please let me know if you’re looking for a author for your
blog. You have some really good articles and I believe I would be a good asset.
If you ever want to take some of the load off, I’d really like to
write some material for your blog in exchange for a link back
to mine. Please blast me an email if interested. Cheers!
Hello colleagues, how is the whole thing, and what you desire to say about this
paragraph, in my view its in fact remarkable for
me.
Hiya! Quick question that’s entirely off topic.
Do you know how to make your site mobile friendly?
My weblog looks weird when browsing from my iphone 4. I’m trying to find a template or plugin that might be able to resolve this issue.
If you have any suggestions, please share. Cheers!
Hi there just wanted to give you a quick heads up.
The text in your post seem to be running off the screen in Safari.
I’m not sure if this is a format issue or something to do with browser compatibility but I figured I’d
post to let you know. The layout look great though!
Hope you get the issue fixed soon. Kudos
Aw, this was an exceptionally good post. Taking a few minutes and actual
effort to create a good article… but what can I say… I hesitate a whole lot and
never manage to get nearly anything done.
What’s up, I would like to subscribe for this webpage to get latest updates, so where
can i do it please assist.
I love your blog.. very nice colors & theme. Did you design this website yourself
or did you hire someone to do it for you? Plz respond as I’m looking to design my own blog and would like to know where u got this from.
thanks a lot
Feel free to visit my blog 사설토토
In fact when someone doesn’t know afterward its up to other visitors that they will
help, so here it happens.
Hello! This is kind of off topic but I need some help from an established blog.
Is it hard to set up your own blog? I’m not very techincal but I can figure things
out pretty fast. I’m thinking about making my own but I’m
not sure where to start. Do you have any points or suggestions?
Cheers
Thank you for every other informative site. The place else could I am getting that type of information written in such an ideal method?
I’ve a undertaking that I’m just now operating on, and I have been on the look out for such information.
What’s up colleagues, its impressive post about teachingand fully defined,
keep it up all the time.
Howdy very nice site!! Guy .. Excellent .. Wonderful ..
I’ll bookmark your web site and take the feeds also?
I’m glad to find numerous useful info right
here within the publish, we want work out extra techniques on this regard,
thank you for sharing. . . . . .
my web-site: 동전방
I for all time emailed this website post page to all my associates, since if
like to read it after that my contacts will too.
Hello there, I discovered your blog by way of Google whilst
looking for a similar topic, your site got here up, it seems great.
I’ve bookmarked it in my google bookmarks.
Hi there, simply was aware of your weblog via Google, and found
that it is truly informative. I’m gonna watch out for brussels.
I’ll be grateful in the event you continue this {in future}.
Many people will probably be benefited out of your writing.
Cheers!
I truly love your blog.. Excellent colors & theme. Did you make this amazing site yourself?
Please reply back as I’m hoping to create my own personal website and would love to know where you got this from or exactly what the theme is named.
Kudos!
Way cool! Some very valid points! I appreciate
you writing this write-up and also the rest of the site is also very good.
I am genuinely grateful to the owner of this site who has shared this great article at
at this place.
Hello, i think that i saw you visited my website so i came to “return the favor”.I’m attempting to find things to enhance my website!I
suppose its ok to use a few of your ideas!!
I know this if off topic but I’m looking into starting my own weblog and was curious what all is required to get set up?
I’m assuming having a blog like yours would cost a pretty
penny? I’m not very internet smart so I’m not 100% positive.
Any tips or advice would be greatly appreciated. Cheers
Hey There. I found your blog using msn. This is an extremely well written article.
I will be sure to bookmark it and come back to read more of your useful information. Thanks for the post.
I’ll definitely return.
Also visit my website … http://www.xn--hg3b50g00b6u5a.com
I have been browsing online more than three hours today, yet I
never found any interesting article like yours. It is pretty worth enough for me.
In my view, if all web owners and bloggers made good content as you did, the internet will be a lot more useful
than ever before.
Hi! I’ve been reading your web site for some time now and finally got the courage to go
ahead and give you a shout out from Dallas Tx!
Just wanted to mention keep up the good job!
Also visit my blog post – 후오비
It’s the best time to make a few plans for the future
and it’s time to be happy. I’ve read this put up and if I could I desire to
recommend you some fascinating things or tips.
Maybe you can write subsequent articles regarding
this article. I desire to learn even more things approximately it!
Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I acquire actually
enjoyed account your blog posts. Any way I will be subscribing to your feeds and even I achievement you access consistently rapidly.
Have a look at my blog post 먹튀검증업체
You could certainly see your expertise within the article you write.
The world hopes for more passionate writers such as you who are not afraid to say how they believe.
Always go after your heart.
I loved as much as you’ll receive carried out
right here. The sketch is attractive, your authored
material stylish. nonetheless, you command get got an nervousness over that
you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly very often inside case you shield this increase.
Quality articles or reviews is the crucial to invite
the viewers to pay a visit the website, that’s what this web site is providing.
This post gives clear idea in favor of the new users of blogging, that in fact how to do
blogging and site-building.
I like the helpful information you provide in your articles.
I will bookmark your weblog and check again here frequently.
I am quite certain I will learn many new stuff right
here! Good luck for the next!
Also visit my homepage: ELANGGAME
Greetings! Very useful advice within this post!
It’s the little changes that produce the most significant changes.
Thanks for sharing!
Wow, superb blog layout! How long have you been blogging
for? you made blogging glance easy. The full look of your site is magnificent,
as smartly as the content!
Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
You definitely know what youre talking about, why waste your intelligence on just posting videos to your blog when you could be giving
us something informative to read?
My web blog … LOTTOUP
Every weekend i used to pay a quick visit this web site, because i wish for
enjoyment, for the reason that this this website conations actually pleasant funny stuff too.
Way cool! Some very valid points! I appreciate you penning
this write-up and also the rest of the website is very good.
thank a lot for your website it helps a whole lot.
https://infoskierniewice.pl
It’s an amazing piece of writing in favor of all the internet people; they will take advantage from it I am
sure.
I’m more than happy to uncover this page. I need to to thank you for your time due to this wonderful read!!
I definitely savored every bit of it and I have you
book marked to look at new things on your blog.
Online poker
This is a very good tip particularly to those new to
the blogosphere. Simple but very accurate information…
Appreciate your sharing this one. A must read article!
Fantastic Webpage, Continue the wonderful job.
Thank you so much!
https://warszawa24.ovh
Your method of telling the whole thing in this paragraph is
actually good, all be capable of easily be aware of it,
Thanks a lot.
This design is steller! You definitely know
how to keep a reader entertained. Between your wit and your
videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job.
I really enjoyed what you had to say, and more than that,
how you presented it. Too cool!
Hey very nice blog!
Good site you have got here.. It’s difficult to find high quality writing
like yours nowadays. I truly appreciate individuals
like you! Take care!!
Really when someone doesn’t know then its up to other users that they will help,
so here it occurs.
Have you ever considered creating an e-book or guest authoring on other sites?
I have a blog centered on the same topics you discuss and would love to have you share some stories/information. I know my visitors would appreciate your work.
If you’re even remotely interested, feel free to send me an email.
Hi there, I found your site by means of Google while searching
for a related topic, your website came up, it seems to be
good. I have bookmarked it in my google bookmarks.
Hello there, just was aware of your weblog through Google, and found
that it is truly informative. I’m going to be careful for brussels.
I’ll be grateful if you happen to continue this in future. Many people will likely be benefited out of your
writing. Cheers!
اخبار پزشکی قانونی اصفهان و دانستنی های جالب درباره روانشناسی زنان و
اخبار ورزشی مازندران و خبرهای طلوع نیوز ایران امروز
ساعت ۶ و خبرهای طلا و اخبار جدید بازیگران 1400
https://sitesrow.com/story2792061/خبرهای-گوگل-کروم
This website was… how do I say it? Relevant!! Finally I have found something that helped me.
Kudos!
Incredible points. Great arguments. Keep up the good spirit.
Hey! Do you know if they make any plugins to safeguard against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?
What’s up, everything is going well here and ofcourse every one is sharing facts, that’s really fine, keep up writing.
Hi there, i read your blog from time to time and i own a similar one
and i was just curious if you get a lot of spam responses?
If so how do you protect against it, any plugin or anything you can suggest?
I get so much lately it’s driving me crazy so any support is
very much appreciated.
https://red-news.ir/خدمات-کفسابی-ساختمان-پرتو-ساب/
Hi are using WordPress for your blog platform? I’m new
to the blog world but I’m trying to get started and set up my own. Do you
need any html coding expertise to make your own blog? Any help would be really appreciated!
I am extremely impressed with your writing skills and also with the layout on your weblog.
Is this a paid theme or did you modify it yourself?
Either way keep up the nice quality writing, it’s rare to see a great blog like this one nowadays.
Hello There. I found your blog the usage of msn. That is a very smartly written article.
I’ll make sure to bookmark it and come back to learn more of your useful
information. Thank you for the post. I will definitely return.
my blog post – เว็บซื้อหวยรัฐบาลออนไลน์
Undeniably believe that which you said. Your favorite justification appeared to be on the
net the easiest thing to be aware of. I say to you,
I certainly get annoyed while people consider worries that they just don’t know about.
You managed to hit the nail upon the top and also defined out the whole thing
without having side effect , people could take a signal. Will
probably be back to get more. Thanks
Neat blog! Is your theme custom made or did you download it from
somewhere? A design like yours with a few simple adjustements would really
make my blog shine. Please let me know where you got your design. Thanks
دستگاه تصفیه آب خانگی و دستگاه تصفیه آب ژوپیتر و دستگاه تصفیه آب صنعتی ro چیست و چگونه دستگاه تصفیه
آب خانگی را نصب کنیم و تصفیه آب فاضلاب و تصفیه آب
شهری و تصفیه آب هیل تول.
Amazing Web page, Keep up the useful job. Thanks.
https://www.tvsudecka.pl
I could not refrain from commenting. Very well written!
This design is wicked! You obviously know how to keep a reader entertained.
Between your wit and your videos, I was almost moved to start my own blog (well,
almost…HaHa!) Fantastic job. I really enjoyed what you had to say, and more than that,
how you presented it. Too cool!
Its such as you learn my mind! You appear to know a lot about this, like you wrote the e book in it or something.
I think that you simply could do with some percent to power the message home a little bit, but
instead of that, this is fantastic blog.
A great read. I will certainly be back.
I know this if off topic but I’m looking into starting my own blog and
was curious what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny?
I’m not very web smart so I’m not 100% sure. Any suggestions or advice would be greatly appreciated.
Cheers
Also visit my web page: ELANGGAME
It is not my first time to pay a visit this web site, i am browsing this web page dailly and get fastidious information from here daily.
Can I simply just say what a relief to find somebody that really knows what
they’re discussing on the internet. You actually
realize how to bring an issue to light and make it important.
A lot more people should read this and understand this side of your story.
I can’t believe you’re not more popular since you surely have the gift.
My web page … 먹튀검증
This is my first time visit at here and i am in fact pleassant
to read all at alone place.
My web blog 사설토토
hi!,I like your writing very a lot! share we communicate more approximately your article on AOL?
I need a specialist on this house to resolve my problem.
Maybe that is you! Having a look ahead to see you.
Here is my web-site: 토토사이트 (Denise)
No matter if some one searches for his vital thing, so he/she wishes to be available that in detail, so that thing is maintained
over here.
Also visit my blog post 먹튀검증
I am regular visitor, how are you everybody?
This paragraph posted at this site is actually nice.
Here is my web-site – 코인선물거래
Heya i am for the first time here. I came across this board and I in finding It truly
useful & it helped me out a lot. I am hoping to give
something back and aid others like you helped me.
Stop by my homepage; 먹튀검증
Im thankful for the blog post.Much thanks again. Great.
Way cool! Some very valid points! I appreciate you penning this write-up plus
the rest of the website is really good.
Here is my blog post – 오케이엑스코리아
payday loan
buy viagra online
buy viagra online
I don’t even understand how I ended up here, however I believed this put up
used to be great. I don’t know who you might be however
certainly you’re going to a well-known blogger should you are not already.
Cheers!
My web site; 메이저사이트
payday loan
Aw, this was an incredibly good post. Finding the time and actual effort to make a very good article… but what can I say… I hesitate a lot and don’t manage to get nearly anything done.
Look at my web-site: 사설토토
Useful information. Fortunate me I discovered your site accidentally, and I am shocked why this accident didn’t came about earlier!
I bookmarked it.
My page – 비트코인선물거래
Quality articles is the main to invite the viewers to pay a visit the web page, that’s what this web site is providing.