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Here are 5 principles for building a strong brand that you should abide by: Don’t Underestimate The Power Of A Slogan Successful businesses have a word that is always associated with their brands. No matter how unique their products or services are, they know they can’t rely on that alone and are aware of the impact a distinctive word can have on their brand. For example, MTN has built its brand around the slogan “everywhere you go”. Paying attention to something as little as this has helped them stand out from other network service providers. Tell A Story Through Your Brand Every brand has to have a story that resonates with its audience and serves as motivation for prospects to take action. Just like any story, the story you tell through your brand should have characters. The characters should include you, your audience, and/or a third party such as another business or a satisfied customer. Whatever you do, make your customers the main character of the story. Remember, the brand shouldn’t be about you, it should about the people you’re trying to attract and convert to leads. Tell stories that acknowledge your customers’ pain points, clears their doubts, and solve their problems.
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Look Before You Leap
Many businesses fail because they try to expand without direction. Instead of focusing on a specific niche or targeting a particular audience, they try to please everybody. If you have to expand, make sure you’re not isolating your customers or targeting the wrong market.Make Your Brand Visible
There’s no point in putting in so much effort to establish a brand if it is not going to receive exposure. Your marketing efforts are just as important as the products or services you are providing. To put your brand out there, you want to incorporate a variety of marketing strategies including, SEO optimisation to increase the visibility of your brand on search engines, social media, content marketing, and even traditional marketing like TV commercials or newspaper ads.Become An Authority In Your Field
Becoming a force to be reckoned with in your field will build your brand’s reputation and bring you a loyal base for customers who will always advocate for your brand. You can become a leader in your field by offering quality products or services, being distinctive, and creating great content. Content marketing can be a powerful tool in your arsenal, especially if you are consistent with publishing relevant content that resonates with your target audience. Featured Image Source: FreepikGot a suggestion? Contact us: editor at connectnigeria dot com
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