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  Apart from getting a large car park, where your exotic cars are parked in the heart of town for sale, or getting licensed by the Federal and State governments, and knowing the type of car dealership you’re interested in, it takes surefire strategies to boost your car retail business. Being a car dealer is capital intensive, however, with the right strategies, you can hit your mark within a short period. All it takes is the right strategies. In this article, I discussed top-notch strategies that can be at the heart of your operations, which can boost your car retail business growth by 500 per cent.
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  1. Create Designations, Classifications And Categorization Of Your Cars
One of the best ways to build a car retail company that people will love is to design your business to be customer-specific. A car dealer must have cars for all classes of people, and must have his cars designed for various purposes. For example, you can designate your cars into best for private or commercial purposes; or you can as well state that you have cars for a luxury lifestyle. Create a car platform for high income, mid-income and low-income earners.
  1. Own An E-Commerce Platform
Today’s business is all about being on the world wide web, where an array of customers can visit and know what is new in your car retail company. With over 2 billion visitors daily, you can’t afford to not have your business on the internet space. Your website must be all-purpose and customer-friendly. Cars, specifications, prices, durability period, and all other necessary information should be available to visitors. Your website must be a blend of a showroom and e-commerce. Various Google business growth strategies can increase your business website SEO.
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  1. Use Social Media
The use of social media in business growth cannot be overemphasised. For someone who is a car retailer, the ideal social media platform for you is Instagram. You can as well use Facebook Marketplace, Twitter, and WhatsApp. However, I recommend Instagram, because it relies on graphic and visual marketing. Using quality images and good storylines about cars can be exciting. There are various ways to grow your car dealership business via Instagram. You can use creative content that centres around the idea of affordability and durability of cars. You can share thoughts on car maintenance, using storytelling. You can also use PR mentions and testimonials to create content.
  1. Develop An Embedded Finance In Your Operations
According to Finley, embedded finance is when non-financial companies offer their customers access to credit through their technology platform – a website or an app. The customers can be individuals or businesses, and the credit can be offered by the company or by a third party. Creating embedded finance can retain and grow your customer base. By offering an all-in-one experience to your customers, you make car transactions very smooth. There are various ways you can develop embedded finance in your company. They include offering company-designed insurance facilities, digital wallets, Buy Now, Pay Later platform, and custom-made and branded FinTech that enables customers to access financial services, such as pre-paid cards, check cashing, money orders, and bill pay. For instance, as a car dealer, anytime a customer visits your website, he should be able to pay at once for ownership and delivery right on your website. He can also enjoy credit facilities as long as he had a creditworthiness test. Featured image source: NBC News
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This article was first published on 9th March 2022

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

Comments (1)

One thought on “4 Surefire Strategies That Can Grow And Boost The Revenue Of Your Car Retail Businesss ”

  • graliontorile

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