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Another lesson small business owners can learn from Nadella is to not be engrossed in their products but to be very interested in making an impact on the lives of humans – customers, employees and stakeholders, and the world at large. In the contemporary business world, focusing on products only can be very detrimental to your business growth. Companies focused on empowering people will in the long run enjoy the dividends. Although these are some of Microsoft’s key products, the company was providing much more to its customers, they were creating a purpose. Speaking to the McKinsey podcast, Nadella stated that: “We have to deliver to companies the ability to empower their employees so that modern work can happen, they can collaborate, they can communicate in new ways, and companies can get more out of their people.” This is not to say you shouldn’t focus on building great products, but rather at the heart of your production should be how to better the lives of humans.
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