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  Small businesses must always sell to grow. However, most small business owners don’t know how to sell, hence they find themselves struggling to make ends meet. Selling is an art. It is also a science. It requires both storytelling techniques and psychological and emotional play on your clients. A famous salesman and author stated that: “people don’t buy products, they buy stories and emotions, and attach logic as a reason for buying.” In this article, I will tell you how to sell anything to anyone with 4 irresistible sales pitches and get the results you desire. 
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  • Empathy Sales
Empathy sales are best executed through various platforms, ranging from your social media pages to print advertisements in a newspaper or a magazine. Empathy sales strategy is all about playing on the emotions of your customers to get them to dip their hands into their pockets to get your products. It is like asking them to contribute to a worthy cause. Your sales pitch makes them feel like they are making the world a better place. Let’s look at this empathy sales pitch: “Hi, my name is Emeka, I work with Golden Boot Inc. Would you like to get this pair of shoes made with love in India for $5. 1% of the proceeds generated from these sales goes to foundations fighting polio among children in Africa and India.”
  • Value For Money
Value For Money sales pitch is when you amplify the value of your products/service to clients. The core of your sales pitch centers around what your product can do for them, how your solution will be worth their money. In value for a money sales pitch, you sell what your clients will likely love, their tastes, and strong needs. Let’s look at this Value For Money sales pitch suitable for an ad: “Get yourself a nice three-bedroom bungalow in Atlas Estate, located in the area of Lekki. The area is serene and quiet and a 20-minute drive from the biggest malls, restaurants, and other amenities in Lagos. The house is fitted with tiles in all rooms and has a 24/hr power and water supply, an estate security outfit, and a garage that can accommodate 4 cars. The selling price is 1 Million nairas.”
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  • Urgency 
The urgency sales pitch is when you compel clients to take action immediately for the fear of missing out on an opportunity. This form of the sales pitch is done in such a way that makes your sales pitch look like a window of opportunity to clients. An example of an Urgency sales pitch could be a limited discount offer of your product/service. Let’s look at these examples : “Admission of new students into our intensive programming language classes has begun. Our three months classes go for the sum of ₦ 30,000 while the 6 months go for ₦ 60,000. We are offering a 20% discount for the first ten students.” Here is another: “A new Toyota Sedan of ₦ 1,000,000 now sells at ₦ 850,000 at Okeyson & Sons Limited. Offers last till 1st of April.”
  • Exclusivity
Exclusivity is to play on self-importance through exclusive ownership of your product. It is all about playing on their social status and their self-esteem with a promise to increase it. The exclusivity sales pitch is all about granting them something uncommon to brag about, making them feel like the best 1% of the society. Exclusive sales could be access to limited editions of products – A book signed by a renowned author, a shirt signed by a popular football legend. Let me give you a brief here: “Get your incredible Manchester United shirts personally signed by CR7. Signed in a private signing session ensuring quality and authenticity. Only 100 shirts are available.” Featured image source: Differencebetween.net
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This article was first published on 28th March 2022

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

Comments (1)

One thought on “4 Irresistible Sales Pitches That Can Make Clients Purchase Your Product/Service”

  • k9win

    Do you have any video of that? I’d want to
    find out more details.

    Reply

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