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Social Media Marketing Tips: How To Come Up With Content Ideas 


It is not always easy to generate content especially when you have to meet deadlines or reach set targets. This is something many content creators struggle with. Thankfully, there are several ways to ensure you’re never stuck for content.

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Below are a few tactics you can use when you’re stuck for content.

Check Your Analytics 

Analytics help you to determine what your audience likes or what works best for you. With social media analytics, you can tell the most effective strategies from the less-effective ones. It allows you to see your top-performing posts and gives you the insight to recreate such quality content. What you want to do is find a pattern among them.

Ask Your Audience 

Consulting your audience is one of the easiest and most effective ways to generate content ideas. By reading comments and discussions of your audience on blog articles or social media, you can identify their pain points and create content to solve them. You can also identify customer pain points by using polls on Twitter and Instagram. Another great way to consult your audience is to email them and ask them what they’d like to see from you.

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Monitor Trends 

In a world where trends emerge every day, it’s important to stay abreast of industry news and trends. The best way to do this is to monitor the content that your competitors and industry experts share on a daily basis. Feedly and Inoreader are two services that allow you to aggregate all of your favourite publications into one easy-to-read feed. This will help you to stay up to date with trends and spot recurring themes across multiples websites.

Make Use Of Pinterest

Pinterest is the place to go if you’re seeking a constant stream of content ideas. Simply type terms into the Pinterest search engine window, and pins containing numerous related content ideas will appear. Pinterest also allows you to save and organize your pins effectively.

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My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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