Building a brand for your small business is a challenging task. First, many small business owners in Nigeria don’t know much about branding or they are a little bit misled on what branding means. Some don’t even know what branding is all about. Many business owners don’t really know that branding is an integral part of their business that must be continually invested in. The reason why some big businesses with and outside Nigeria thrive is that they have transformed their businesses into a brand. The brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t. Even as humans, we can have a personal brand. In this article, I am going to show you seven ways to build and sustain a brand for your business.
Read more about Business
Know Your Target Audience
Before you set out to build a brand for your business, understand who are your potential customers. To know your ideal customers you must identify the demography your potential customers fall under. These are what to consider: Age, gender, income, education level, and location.
Know Your Competitors
Knowing your competitor will the opportunity to know what they are doing, their mission and vision statements, and if possible their strategies. Armed with information about your competitors you can better craft a better message to your audience, offer better services and introduce a new dimension to the industry.
Give Your Brand A Personality
Your brand should be animated and attracted with the messages it constantly passes across to everyone. For example, everyone knows that Apple Inc. gadgets are so topnotch that it is only afforded by people of class. Another example is Dell, which is known for its durability. Another is Qatar Airways is known for its luxury and quality service. Let people know your business or service for something, especially nice.
Choose Your Business Name
Choose a business name that is very relatable, easy to pronounce and most especially a name that can be able to convey the identity of your product. Although, many companies are named after their owners. However, you must have enough financial muscle to promote your brand with your name or you must have been influential enough to use your name. In choosing a business name, Steve Jobs named his company “Apple” after Isaac Newton’s Law of Gravity, which was discovered under an apple tree.
Have A Slogan
Your slogan must be catchy and must be able to send a message to your audience. Slogans ought to be witty, metaphoric, rhythmic, confident and bold. It is advisable that your slogan should be short. For example, Nike’s slogan, “Just Do It!” sends a message of daringness and adventure.
Sign up to the Connect Nigeria daily newsletter
Choose the look of your brand (colours and font)
Choosing colours for your brand is one way to have your brand on your customer’s mind for a long time. Your colour should reflect your emotions and may be able to evoke the emotions of your audience. Stay consistent with your colour until it becomes synonymous with your business. For example, the colour of Guaranteed Trust Bank is orange, white and ash. Google’s colour is red, blue, yellow, and green. When you ask the question of what colours your business is, people should be able to tell you instantly. It is advisable to choose colours that are different from that of your competitors in order not to confuse your customers.
Design your logo
A logo is the face of your company. It must be simple, infographic, and must be able to represent the values of your company and convey a message to your audience. Logos could be alphabets, mascots, objects and so on. Your logo must be seen at both your onsite presences and online presences. Your Facebook, Twitter, Instagram, and LinkedIn pages’ profile pictures must be your logo.
Got a suggestion? Contact us: editor@connectnigeria.com
You might also like:
- Boost Your Business Visibility with Connect Nigeria’s Christmas Deal
- How to Build an Effective Email Marketing Strategy
- Top 7 Strategies to Grow Your Email Subscriber List
- Why Successful Business Owners Prioritise Email Marketing
https://drugsoverthecounter.shop/# over the counter antihistamine
best over the counter toenail fungus treatment over the counter medicine for uti
https://over-the-counter-drug.com/# over the counter sleep aids that work
over the counter blood thinners over the counter anti inflammatories
best over the counter yeast infection treatment best over the counter diet pills
https://zithromax.science/# zithromax z-pak
https://amoxil.science/# amoxicillin 500 mg for sale
Medicament prescribing information. Read here.
https://stromectolst.com/# stromectol 3mg cost
Comprehensive side effect and adverse reaction information. Commonly Used Drugs Charts.
Generic Name. Long-Term Effects.
https://stromectolst.com/# ivermectin pills human
Actual trends of drug. Read information now.
Commonly Used Drugs Charts. Read here.
https://stromectolst.com/# ivermectin oral 0 8
Comprehensive side effect and adverse reaction information. Read now.
Read information now. Some are medicines that help people when doctors prescribe.
ivermectin 3 mg tabs
Drug information. Read here.
Actual trends of drug. All trends of medicament.
stromectol medication
drug information and news for professionals and consumers. Best and news about drug.
Best and news about drug. Everything what you want to know about pills.
https://stromectolst.com/# stromectol generic name
Comprehensive side effect and adverse reaction information. Learn about the side effects, dosages, and interactions.
Learn about the side effects, dosages, and interactions. Everything information about medication.
ivermectin 5 mg price
Learn about the side effects, dosages, and interactions. Everything about medicine.
All trends of medicament. Medscape Drugs & Diseases.
ivermectin 3 mg tabs
earch our drug database. Drug information.
Commonly Used Drugs Charts. Some are medicines that help people when doctors prescribe.
stromectol where to buy
Definitive journal of drugs and therapeutics. Commonly Used Drugs Charts.
earch our drug database. Drugs information sheet.
ivermectin 1 topical cream
Read here. earch our drug database.
Some trends of drugs. Read here.
https://stromectolst.com/# cost of stromectol medication
drug information and news for professionals and consumers. Everything information about medication.
Commonly Used Drugs Charts. Everything information about medication.
buy mobic online
Drugs information sheet. Medicament prescribing information.
Read information now. Get information now.
https://lisinopril.science/# prinivil cost
Drug information. Get warning information here.
Read now. safe and effective drugs are available. https://avodart.science/# how to buy generic avodart without insurance
Read information now. Everything about medicine.
Medscape Drugs & Diseases. Actual trends of drug. https://avodart.science/# cost of avodart without rx
Read here. Cautions.
Long-Term Effects. п»їMedicament prescribing information.
cost cheap mobic
Get information now. Commonly Used Drugs Charts.
Top 100 Searched Drugs. Get warning information here.
[url=https://lisinopril.science/#]prinivil 40 mg[/url]
Medscape Drugs & Diseases. Get warning information here.
Learn about the side effects, dosages, and interactions. Read now. can you get avodart online
п»їMedicament prescribing information. Long-Term Effects.
safe and effective drugs are available. drug information and news for professionals and consumers.
where to get levaquin tablets
Get information now. Get information now.
earch our drug database. Read information now. where buy cheap avodart
Best and news about drug. Prescription Drug Information, Interactions & Side.
Generic Name. Commonly Used Drugs Charts.
zithromax prescription online
Get here. What side effects can this medication cause?
Best and news about drug. Everything information about medication.
https://finasteridest.online cheap propecia
Long-Term Effects. Top 100 Searched Drugs.
Commonly Used Drugs Charts. Best and news about drug.
buy propecia without dr prescription
Commonly Used Drugs Charts. Read here.
Drugs information sheet. Get information now.
can you get cheap clomid without rx
Long-Term Effects. Read here.
Read information now. Get warning information here.
buy zithromax 1000mg online
Top 100 Searched Drugs. Read here.
Commonly Used Drugs Charts. Commonly Used Drugs Charts. amoxicillin 500mg without prescription
Definitive journal of drugs and therapeutics. Generic Name.
Medscape Drugs & Diseases. Learn about the side effects, dosages, and interactions.
zithromax prescription in canada
Learn about the side effects, dosages, and interactions. Get warning information here.
Top 100 Searched Drugs. Read here.
where can i buy zithromax capsules
Get information now. Drug information.
All trends of medicament. Get warning information here.
where to buy generic propecia pills
Medscape Drugs & Diseases. Everything what you want to know about pills.
Long-Term Effects. Everything about medicine.
can i order generic propecia online
Cautions. Learn about the side effects, dosages, and interactions.
Comprehensive side effect and adverse reaction information. Cautions.
https://finasteridest.com/ where to buy cheap propecia tablets
Generic Name. Cautions.
Get here. Read now.
where to get generic propecia without rx
Prescription Drug Information, Interactions & Side. Get information now.
Drug information. Everything what you want to know about pills. amoxicillin 825 mg
Read now. Everything information about medication.
Comprehensive side effect and adverse reaction information. Get here.
can i purchase generic propecia without prescription
Read information now. Everything about medicine.
earch our drug database. Cautions.
buy ed pills online
Actual trends of drug. Generic Name.
earch our drug database. Get here.
can i buy cheap propecia prices
Everything what you want to know about pills. Read information now.
Medscape Drugs & Diseases. Read now.
https://edonlinefast.com buy ed pills online
Definitive journal of drugs and therapeutics. Commonly Used Drugs Charts.
Get warning information here. Some are medicines that help people when doctors prescribe.
https://edonlinefast.com what is the best ed pill
Drug information. Definitive journal of drugs and therapeutics.
drug information and news for professionals and consumers. All trends of medicament.
men’s ed pills
Actual trends of drug. Read now.
Some are medicines that help people when doctors prescribe. Learn about the side effects, dosages, and interactions.
canadian pharmacy ltd
Read here. Everything about medicine.
Long-Term Effects. Everything about medicine.
canadian family pharmacy
Comprehensive side effect and adverse reaction information. Some trends of drugs.
Medicament prescribing information. Some are medicines that help people when doctors prescribe.
https://canadianfast.online/# buy prescription drugs online without
Prescription Drug Information, Interactions & Side. Get information now.
Learn about the side effects, dosages, and interactions. Top 100 Searched Drugs.
buy canadian drugs
Get here. Get information now.
Cautions. Prescription Drug Information, Interactions & Side.
canadian drug
Everything about medicine. Commonly Used Drugs Charts.
All trends of medicament. Everything what you want to know about pills.
https://canadianfast.com/# canada ed drugs
Everything what you want to know about pills. Read information now.
safe and effective drugs are available. Some are medicines that help people when doctors prescribe.
comfortis without vet prescription
Some trends of drugs. Medscape Drugs & Diseases.
Everything about medicine. Best and news about drug.
https://canadianfast.com/# ed meds online without doctor prescription
Everything about medicine. Learn about the side effects, dosages, and interactions.
Long-Term Effects. earch our drug database.
adderall canadian pharmacy
Everything about medicine. Learn about the side effects, dosages, and interactions.
Get warning information here. What side effects can this medication cause?
non prescription ed drugs
Commonly Used Drugs Charts. Learn about the side effects, dosages, and interactions.
Medscape Drugs & Diseases. Medscape Drugs & Diseases.
https://viagrapillsild.com/# sildenafil prescription prices
Generic Name. Get information now.
Drug information. Drugs information sheet.
https://viagrapillsild.online/# next day generic viagra
Read here. drug information and news for professionals and consumers.
Drug information. Long-Term Effects.
https://viagrapillsild.online/# generic sildenafil pills
Learn about the side effects, dosages, and interactions. Drugs information sheet.
Read here. earch our drug database.
sildenafil daily
Drug information. Read information now.
Best and news about drug. Commonly Used Drugs Charts.
pharmacy prices for sildenafil
safe and effective drugs are available. Top 100 Searched Drugs.
Some are medicines that help people when doctors prescribe. Comprehensive side effect and adverse reaction information.
buy tadalafil in usa
safe and effective drugs are available. Read here.
Best and news about drug. Long-Term Effects.
tadalafil uk pharmacy
Everything what you want to know about pills. Generic Name.
Comprehensive side effect and adverse reaction information. safe and effective drugs are available.
best place to buy cialis online forum
Get here. Some trends of drugs.
Best and news about drug. Get information now.
tadalafil 5mg canada
Generic Name. Actual trends of drug.
Comprehensive side effect and adverse reaction information. Definitive journal of drugs and therapeutics.
cialis one a day with dapoxetine canada
Everything about medicine. Medscape Drugs & Diseases.
safe and effective drugs are available. earch our drug database.
[url=https://tadalafil1st.com/#]tadalafil generic over the counter[/url]
Get information now. Commonly Used Drugs Charts.
Commonly Used Drugs Charts. Read here.
buy cialis 20 mg
Read information now. Some trends of drugs.
Medscape Drugs & Diseases. Long-Term Effects.
tadalafil in india online
Medscape Drugs & Diseases. Read information now.
Everything what you want to know about pills. Get information now.
https://tadalafil1st.com/# cialis canadian
Medscape Drugs & Diseases. Read information now.
Top 100 Searched Drugs. drug information and news for professionals and consumers.
https://zithromaxa.fun/ zithromax online australia
Everything about medicine. п»їMedicament prescribing information.
Hi, this weekend is good for me, for the reason that this moment i am reading this impressive
“다시보기” educational article here at my home.
erection pills viagra online: medicines for ed – online canadian drugstore
best drug for ed erectal disfunction otc ed drugs
ed treatment review: ed medications over the counter – supplements for ed
ed causes and cures best online pharmacy pumps for ed
prescription drugs: can ed be cured – vacuum pumps for ed
herbal remedies for ed pills erectile dysfunction top erection pills
Billig Viagra bestellen ohne Rezept: Viagra rezeptfreie LГ¤nder – Viagra 100 mg ohne Rezept
viagra ordine telefonico: alternativa al viagra senza ricetta in farmacia – viagra originale recensioni
farmacia gibraltar online viagra: comprar sildenafilo cinfa 100 mg espaГ±a – viagra entrega inmediata
viagra para hombre precio farmacias: comprar viagra sin gastos de envГo – comprar sildenafilo cinfa 100 mg espaГ±a
Viagra sans ordonnance 24h suisse: Viagra femme sans ordonnance 24h – Viagra homme prix en pharmacie sans ordonnance
viagra online cerca de la coruГ±a: sildenafilo 100mg sin receta – viagra entrega inmediata
viagra para hombre precio farmacias: sildenafilo cinfa 100 mg precio farmacia – viagra para hombre venta libre
farmacia senza ricetta recensioni viagra generico prezzo piГ№ basso gel per erezione in farmacia