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THEME: STRATEGIC MARKETING & SALES IMPERATIVES FOR GROWING ENTERPRISES.

Overview

With competition increasing every day and the mounting pressures that characterize tough economic times, salespeople need proven marketing techniques to generate demand for your products and services.

Every year, McTimothy Associates Consulting LLC organizes an immersive, practical and very insightful Sales BootCamp™ for all Sales People in different industries. The Sales BootCamp which is available as open-workshop and custom-built event is designed to help organizations overcome the one and only critical problem: growing sales figure/numbers. Sales BootCamp training helps you to overcome this challenge.

WHAT THE PARTICIPANTS WILL GAIN

Understand the critical difference between marketing & sales concepts
Learn market-product positioning and targeting strategies
Develop Powerful business proposal and presentation skills
Apply digital marketing for immediate growth
Develop action plans for selling profitably
Learn affirmative languages for sales success

Key Highlights/Modules

Day 1

Rethinking Marketing & Sales Concepts: The Imperatives for Established Enterprises

Scope and functions
Competitive pressures changing the world of business
The smart bomb strategic approach
Definition of strategic marketing & sales
Organizing the general planning framework
Business Positioning, Market Segmentation and Targeting for Competitive Advantage
- Basis for segmentation
- Benefits of segmentation
- The market segmentation process
- Criteria for B to B segmentation
- Effective positioning
- Steps in market segmentation, targeting, and positioning
- Creating a powerful value proposition
- Workshop: crafting a value proposition and positioning.
Effective Business Proposals & Powerful Presentation Skills

The process of developing successful project/business proposals
Excellent sales presentation skills; preparation & practice for success
Knowing your audience
Developing unique style and using the right visual aids
Building confidence and handling nerves
Using your voice – projection, intonation, emphasis and pacing

Day 2

Effective Branding Strategies for Growing Enterprises

The brand management process: A useful model
- Developing brand vision
- Establishing brand position
- Fulfilling brand contract
- Brand communication
- Brand metrics: measuring RoBI (Return on Brand Investment)
The elements of the strategic brand management process
- Identifying and establishing brand positioning and values
- Planning and implementing brand marketing programs
- Measuring and interpreting brand performance
- Growing and sustaining brand equity
Optimizing Digital Marketing for Growth

Digital marketing versus traditional marketing
B2B and B2C most ideal platforms:
- Facebook
- Twitter
- LinkedIn
- Business Blogging
Auditing your website
The seven-step digital marketing plan
Organizing your digital marketing calendar
Search Engine Optimization
- SEO-Definition
- 21 SEO Tips that digital marketers need to know
Planning and Implementing your Sales Plan
Mastering the sales process: from initiation to post-sales
- Prospecting and Qualification:
  - The vital importance of prospecting
  - Setting your ideal customer profile
  - Understanding the sales funnel
- Pre-approach:
  - How to conduct effective competitive analysis
    - Neutralize or offsetting perceived competitor’s advantages
    - Working your company’s strengths against competitors’ weaknesses
    - Presenting your Unique Selling Proposition (USP)
    - Finding and sharing the Customer Value Proposition (CVP)
- Approach:
  - Creating a positive first impression
  - The art of breaking the ice
  - Researching and simulating sales solutions
- Presentation:
  - The presentation mix
  - The fundamentals of powerful sales presentations
- Handling objections:
  - Reasons of customer objections
  - Dealing with sales objections
- Closing:
  - Reading the buying signals
  - Understanding the art of closing the sales
  - Types of closing techniques
- Follow up and retention:
  - Handling customer complaints
  - Essentials of relationship management

Registration Details:

To Register/ nominate, kindly visit the event page www.salesbootcamp.ng and click “Reserve my Seat”

You can also send us the full names of your delegates, company name, email, and phone numbers of contact person) to: training@mctimothyassociates.com

CUSTOMIZE YOUR TRAINING

This training and other Sales BootCamp event are available for customization for your Team based on location, industry or project. You can request to customize Sales BootCamp by sending a mail to: Training@mctimothyassociates.com

Course Fee per delegate is Twenty-Five Thousand Naira (₦ 30,000).
Group discount of 5 and above is Twenty-Five Thousand Naira (₦ 25, 000).
Fees cover training fee, tea break, lunch, comprehensive training materials & certificate of attendance.
How to pay: All payment are to me be made into our Corporate account with GTBank as follows: McTimothy Associates, 0125042727