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  Nigeria is home to one of the most vibrant media and entertainment industries in the world. It’s an expansive space, covering a wide variety of niches and engagements, from acting stages to newsrooms, comedy shows, and digital journals. Valued at over $4 billion in 2018, it looks primed to maintain its speedy growth over the next few years.
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While celebrities and on-screen performances dominate the space, media outlets play an important role in bringing the best of the industry to people who consume its content. They craft and sustain a market that’s become well-known across the world. Beacon Media belongs in this category. The firm is succeeding at merging the worlds of entertainment and Business-to-Business services in a way that benefits it and the clients that it serves. Through the years, it has leveraged media artistry to improve the branding and communication of many small and medium-sized businesses. The company was established in 2011 by Eyinnaya Iroaumba; he set it up to be a “game-changer” in the media and entertainment industry. At the time, there weren’t very many outlets in its location (Kaduna North) providing the sort of service that Beacon Media was moving to supply. But Eyinnaya believed that there was a market for what the business offered, and he pressed on with building the firm.
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Beacon Media has since extended its service offerings beyond creating entertaining content. It now helps several enterprises to craft and execute their communications strategies and make their branding better. Beacon Media says it now has a customer base comprising over 250 SMEs. The company takes on the needs of these businesses in areas like business development, advertising, digital marketing, printing, and publishing. It also provides consultancy services. Each service is tailored to satisfy the specific demands of individual clients. In recent times, Beacon Media has gained recognition from multiple sources for the work that it does. It won the Bizz Awards 2020 from the World Confederation of Businesses (WORLDCOB). Beacon Media has also been named one of Nigeria’s top emerging SMEs by Connect Nigeria. It, like the other businesses on the prestigious list, was selected from thousands of other enterprises in the country. It achieved this feat thanks to the support of its loyal following, including its customers. The Beacon Media team hopes to eventually establish a presence in Abuja and Lagos. They also plan to open a TV and radio station, set up a streaming service, and publish a magazine.
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This article was first published on 5th February 2021

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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