Post Image
Fashion in Nigeria has witnessed an impressive growth. Clothing is beyond body coverage, it represents style, comfort, luxury and identity. People wear clothes to feel good, express themselves, and they are willing to pay to suit their needs.
Read more about Fashion
Having a fashion brand is a very productive business venture. As the owner of a fashion brand, you must seek to cater for the diverse needs of your customers. As profitable as it may seem, if you go into it without knowing what it entails, you are likely to crash very hard. You need to carry out these two simple but mandatory tasks to start your fashion brand in Nigeria.

  1. Research

Research is encompassing and time consuming. When carrying out a research, know that no information is too irrelevant or relevant. Make sure you have a focused research, it should be about the in and out of starting your own fashion brand. Information is power and key when starting a fashion brand.  Find time to study the market, the relevant skills set you need to have, the items that sell and the ones that don’t. Pay attention to marketing strategies used by existing brands. Find out the suppliers and artisans you need to work with. Know how much capital, material and equipment you need.   For instance, if you are planning on starting a corporate wear brand. You need to know the price of the wears, the capital needed to start, marketing strategies, delivery methods, both for buying and selling, location, profit, gender, and so much more.
Sign up to the Connect Nigeria daily newsletter
Research gives you direction and puts you on the right track. It also exposes you to the much needed information about the business you are venturing into. Research should not be underrated, it is the foundation every other thing must be built on. Research can be done by surfing the internet, following reputable fashion brands’ social media platforms, asking people in the line of business, attending fashion shows in Nigeria or watching fashion programmes. Irrespective of the method you use, make sure you are consistent with it till all your questions are rightly answered.

  1. Define your target market/ customers

Yomi causal deals with luxurious men fashion wear, Atafo Official sews both male and female wears. Emmy Kasbit, Andrea Iyamah, Deola Sagoe, Frank Oshodi all have their fashion niches and target market. To start a fashion brand, you need to know the buyers of your commodity. That is one of the important things you must decide  after carrying out research, because it streamlines your search and makes you focus on what is important and relevant.
Register to attend  the Connect Nigeria Business Mixer
You need to answer questions like: What does my target market love: simple, minimal, complex or abstract designs? How much are they willing to pay for the product I’ll be offering?  A comprehensive market research needs to be done to identity your customers. Your target market makes your fashion brand, so choose wisely. After carrying out the tasks above, you can then relax and continue moving, because the work is not yet done, but the foundation is set and ready to be built on. References InfoGuideNigeria.com Nigerianfinder.com Featured Image source: Guardian.ng
Got a suggestion? Contact us: editor@connectnigeria.com  
You might also like:
This article was first published on 25th April 2022

agbagba-bukola

My name is Agbagba Bukola. I write about the business and exciting world of fashion.

Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *