10 Ways Your Business Can Benefit From Social Media

We are followed, our posts are liked, our pictures are commented on and our tweets are retweeted. This has become the order of the day in the 21st century. The impact of social media has become a daily routine, if not having an addicting grip on us. But most importantly, businesses have now resorted to social media to market their products and services. And though some are reaping from the overwhelming benefits, some others are oblivious to some hidden benefits of social media. Here are 10 ways your business can benefit from social media.

1. Increased Website Traffic: Without traffic business website can hardly survive. That is why the more traffic you generate to your website, the higher your chances are for making sales. This is a simple module. Social media is a quick and relevant way of directing traffic to your website. By posting comments, articles, and captions with links in them that redirect users, followers. and fans to your websites, you become one step closer to convincing the customer to purchase your product or use your service.
2. Boosts Customer Engagement: Trust is very important in every business transaction. The more the customers trusts you (the seller), the greater the chances are that they will buy your product or use your service. Asking open-ended questions through quizzes and polls as well as answering to their requests and complaints makes them feel a sense of belonging and engagement. They learn about your products, begin to use them and recommend them to others.
3. Leverage on Media Formats: Social media has the potential of leveraging various media formats on one channel. The use of videos, images, gifs and various other formats creates good visual appeals for customers and makes them interested in what the business has to offer. Sometimes, texts could get very boring, but with these descriptions embodied in images and videos, it makes it easier and more interesting for the customers to explore.
4. Marketing Costs are Minimal: The most important facet of every marketing venture is to save cost as much as possible while making more. Social media is one very cheap way of marketing as it employs various tools and channels that engage customers and get them to buy or use a service without actually having to spend huge amounts advertising on billboards, TV and radio commercials. With very minimal costs, you can get increased sales and boost profit margins as you reach new customers.
5. Identify and Reach Out to Target Audience: Social media gives businesses the opportunity to identify their target audiences as well as reach out to new ones. There are different people on social media cutting across different age groups and spending abilities. Social media gives an open ground to access all these people and much more.
6. Introduction of New Products and Service: Since people are linked to their mobile devices at most times, social media makes it possible to launch campaigns, monitor trends and inform millions of people about new products and services they may ordinarily not hear about through other conventional means.
7. More Brand Mentions using Hashtags: There is nothing more motivating for a business than seeing your brand, product or service mentioned severally everywhere. When customers need to engage you, they mention the name of your business via handles and hashtags. The more hashtags there are, the more trending your brand is. More mentions also mean that you get more website visits as it makes people interested in knowing what you have to offer. The use of relevant hashtags has proven to have great impacts on customer engagements and choices.
8. Platform for Two-Way Communication: One major advantage social media gives to businesses is the ability to effectively communicate with clients and get their feedback- positive or negative. When there is a crisis, social media gives a two-way communication channel to discuss what went wrong and how to correct it. This proves to be an effective tool for disaster management.
9. Speed: When businesses are trying to meet timelines and beat deadlines, the one sure way to get the information out there to clients and customers is via social media. Almost every now and then, there are over a million customers on Facebook, Twitter, Instagram and other channels. By posting on all these platforms, a business is more likely to reach its desired customers faster than other means of traditional offline marketing, which may take longer days to cast, produce and edit. If you need it out there quickly, post it on social media.
10. Showcase Organizational Culture and Values: Many businesses do not know that letting the customer know how the business is run or what happens in and around the business premises generates trust. Taking a random selfie or introducing your staff on social media is one very good way of letting everyone know who exactly they deal with. For example, in many firms, the voice of the customer service agents are always heard but wouldn’t it be fun and great if the customers actually get to see who exactly they have been talking to?

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bennetotoo

He is the Public Relations Manager at Jovago Ghana. He writes on travel, business and tech related articles for and on behalf of Jovago, Africa’s #1 online hotel booking portal with over 25,000 hotels in Africa and 250,000 hotels worldwide.

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