Michael Abimboye is a publicist and freelance entertainment journalist. He enjoys soccer and hanging out with friends. Follow him on @mmakesense
12th December 2024
Understanding customer journeys is critical for creating personalized experiences and maximizing business growth. However, manually tracking customer interactions across multiple touchpoints can be complex and time-consuming. Successful business owners increasingly turn to artificial intelligence (AI) to simplify and enhance the process. AI offers advanced tools to analyze customer behaviour, predict needs, and optimize every … Continue reading Why Successful Business Owners Track Customer Journeys Using AI
11th December 2024
Digital communication in Nigeria presents a transformative opportunity to tackle gender inequalities and foster inclusive development. Advances in technology have expanded access to information, education, and economic opportunities. However, a significant gender gap persists, shaped by societal norms and systemic barriers. This article presents the relationship between digital communication and gender equality in Nigeria, … Continue reading Digital Communication and Gender Equality in Nigeria
Digital communication in Nigeria has gone through remarkable changes over the years, adapting to global trends while addressing the country’s unique cultural and economic realities. From its traditional roots in oral storytelling and communal interactions, Nigeria’s communication systems have embraced digital innovations that have transformed how people connect, conduct business, and manage governance. This … Continue reading The Evolution of Digital Communication in Nigeria: Past, Present, and Future
9th December 2024
In 2024, Nigeria’s FinTech scene continued on the upward trajectory that it had begun driving years ago. From digital payments to blockchain solutions, crowdfunded investment platforms and democratized insurance, there’s so much going on in the space. Most of it didn’t even exist a decade ago. This article celebrates this rapid growth by highlighting … Continue reading How 2024 Revolutionized the FinTech Landscape in Nigeria
