Xperiential Marketing Conference [PICTURES]

BUSINESS

What is Company Culture?

19th September 2024

  When you walk into a new workplace, the atmosphere and the way employees interact can tell you a lot about the company culture. It’s an invisible force that shapes how people work and connect with the company’s mission. As a business owner, paying attention to your company culture is important for your business growth … Continue reading What is Company Culture?

By victor-ifegwu-mbonu

BUSINESS

Customer Retention Strategies for Nigerian SMEs

  Retaining existing customers is crucial for business success. It’s more cost-effective than acquiring new ones and contributes to stable revenue. Increasing customer retention rates by just 5% can lead to a profit increase of 25% to 95%. In Nigeria’s competitive market, small businesses must prioritize customer retention to thrive. If you’re an SME owner … Continue reading Customer Retention Strategies for Nigerian SMEs

By victor-ifegwu-mbonu

BUSINESS Wellness

How to Balance Work and Life as an Entrepreneur

17th September 2024

  Being an entrepreneur can feel like juggling a hundred different balls in the air at once. You’ve got your business to run, decisions to make, customers to keep happy, finances to manage, and a team to lead. But somewhere in all that hustle, you’re also supposed to balance work and life (find time for … Continue reading How to Balance Work and Life as an Entrepreneur

By chidiogo-akaelu

BUSINESS

How to Negotiate Business Deals with Confidence

  Negotiating a business deal can feel intimidating, especially if you’re not used to doing it. You might worry about saying the wrong thing, losing an opportunity, or not knowing how to handle the back-and-forth. But here’s the thing: negotiation is a skill you can learn just like any other. And with a few key … Continue reading How to Negotiate Business Deals with Confidence

By chidiogo-akaelu