Instagram Explore page is one sure way to gain more visibility. You will be able to reach across to potential customers who will discover your content on time. Getting on the Explore page will mean getting more views and engagements, and to an extent, more Instagram followers.
But how can your brand make the most of the Instagram Explore page? Read on if you want to find out more.
The Explore page: What is it about?
The way the Explore page on Instagram work is very impressive. It collects content that is based on the user’s preferences and interests. It includes images, videos, reels, etc. that match the taste of the user. This is done by an algorithm that gathers content based on the accounts or pages and content the user had previously interacted with. The Instagram Explore page is viewed when the user taps on the magnifying glass icon positioned at the bottom of the screen.
Why You Should Care About Getting On Instagram Explore Page
The first reason why you should care about your brand’s appearance on the Explore page is the fact that a lot of people are going to see your content and engage with you. This visibility will afford you the following:
More followers: Instagram will display your content to the millions of active users who visit the Explore page. That way, people who are interested in your brand will surely follow you to get more information and will eventually turn into your loyal customers.
Additional impressions: Users who discover your brand on their Explore page will like or comment or share your content. Hence, appearing on the Explore page will boost engagement for your brand.
Increased sales: Instagram users who discover your brand will likely patronize you.
How To Get On The Instagram Explore Page
Gaining visibility on Instagram can be very competitive: This is because thousands and thousands of Instagram posts are uploaded every day and it can be hard for these posts to end up on the Explore page. However, if you want your brand’s posts to be discovered on the Explore page, you must do the following:
Publish posts that are engaging: Is the type of content you upload interesting and at the same time useful? Does your content educate users? Does it prove useful to them? What type of content do your current users love to engage with? You need to find answers to this questions if you want to appear on the Instagram Explore page, because only engaging posts get the visibility.
Gather useful information from other posts on the Explore page: Trying to create engaging posts can be quite hard, but not to worry, you can get inspired by other posts that get featured on the Explore page.
Choose the perfect time when you post your content: You need to understand that timing is important when it comes to getting the best impression on social media. If you d not consider timing, your post may likely get lost in the thousands of posts that get published every minute. So, you need to discover the right time for posting; the best time when your followers will see your posts and engage them.
Make use of Instagram Reels as often as possible: Reels increases your chances of reaching across to a lot of people and getting engagement. Aside from Reels, you can also incorporate Stories, carousels and shoppable posts in your strategy.
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