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Social Media

How Should Social Media Fit into the Broader Context of ICT?

5th November 2024

  Social media is an integral part of the broader Information and Communication Technology (ICT) ecosystem. It connects people, facilitates communication, and enhances how businesses and individuals share information. However, to fully realize its potential, social media must be understood in the context of other ICT components, such as data management, cybersecurity, and digital infrastructure. … Continue reading How Should Social Media Fit into the Broader Context of ICT?

By samson-ogunmola

Social Media

How Does Social Media Fit Into Your Growth Plan?

  Social media has become an essential part of any business’s growth strategy. It offers businesses a way to connect directly with their target audience, build brand awareness, and drive engagement. Whether you’re a startup or an established company looking to expand, integrating social media into your growth plan can help you scale more effectively … Continue reading How Does Social Media Fit Into Your Growth Plan?

By samson-ogunmola

Social Media

How Does Social Media fit Into the Buying Journey?

4th November 2024

  Social media plays a significant role in the modern buying journey, influencing consumer decisions at every stage, from awareness to post-purchase engagement. With billions of users actively engaging on platforms like Instagram, Facebook, and Twitter, businesses can leverage social media to create meaningful touchpoints with potential buyers. Read more about Social Media This article … Continue reading How Does Social Media fit Into the Buying Journey?

By samson-ogunmola

Finance Social Media

How Do Companies Make Money from Social Media?

31st October 2024

  Social media has become vital to modern business, offering companies countless ways to reach customers, promote products, and build their brands. But beyond just marketing, social platforms themselves serve as major revenue-generating tools. Companies use social media to make money through various strategies, from advertising and direct sales to influencer partnerships and content monetization. … Continue reading How Do Companies Make Money from Social Media?

By samson-ogunmola