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Ulesson was Founded in 2019 by Sim Shagaya to offer live online lessons with professional tutors, video lessons, and personalized live homework help for primary and secondary school students online and via its app. It leverages technology, in-class teachers, and media to provide high-quality education that is affordable and accessible for students as well as those preparing for WASSCE, JAMB, NECO, GCE, etc.

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The app houses about 10,000 interactive quizzes with its comprehensive solutions; making it an exceptional tool for preparing for and smashing exams. It also helps students learn time management, exam formats, and accuracy.

The startup raised a $15 million investment in December 2021, 11 months after it raised a $7.5 million Series A. The round was completed by two new investors; Tencent, Nielsen Ventures, and other existing investors such as Owl Ventures, TLcom Capital, and Founder Collective. It is the largest announced investment for African edtech startups. Ulesson intends to use the capital to invest in product development, boost its core technology, add cohort-based learning features, and expand its flagship content for science and mathematics. It will also add social sciences and financial accounting to its secondary level content, then library, qualitative and quantitative reasoning to the primary level content.

Now, ULesson has introduced new features such as quizzes and a homework help feature to connect students with tutors from universities. The platform also launched a one-to-many live class feature with polls and leaderboards and a one-to-one live experience for DevKids, a coding class that functions independently from the core ULesson platform. DevKids started as an experiment to teach kids how to code.

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By January 2022, Devkidsmade 30% of the company’s revenues into the ULesson platform. The variety of ULesson’s services made an exceptional impression that led parents to provide smartphones for their children’s education by themselves or via uLesson’s “device+plan” bundle, which is only available in Nigeria. Parents also allow their kids to learn on their phones (roughly 50% of uLesson’s learners do that) while they supervise. Ulessons subscriptions plans range from a monthly fee of ₦7500 (about $18) to a two-year “device+plan”of ₦137,000 ($334).

According to the company’s stats, over 2 million uLesson apps have been downloaded with students spending an average of 57 minutes on the app. Also, about 12.3 million videos have been watched, with 25.6 million questions answered on the platform.Ulesson has continued to grow despite students going back to school after the Covid-19 pandemic. This was possible because ULesson has become embedded in everyday schooling activities for its users.

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All they did was adopt a diversified method of charging schools and their stakeholders, especially expensive ones. These schools pay for their students to access ULesson while others add the fees to parents via tuition fees or recommend the product to parents, who proceed to pay for it individually. 

The company uses 180 field sales agents to onboard schools and individual users across Nigeria, Uganda, Kenya, and Ghana, the countries that receive the most marketing attention from ULesson. Ulesson is available in Nigeria( 85% of Ulessons paying visas), Ghana, Sierra Leone, Liberia, The Gambia, Kenya, Uganda, Rwanda, South Africa, the United States (US), and the United Kingdom (UK). Ulesson saw its daily average users increase by 430 percent in 2021, while also reporting positive changes to learning outcomes.

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This article was first published on 23rd April 2022

eyimegwu-ekene

I am an accomplished content creator and recently delved into technical writing. I enjoy using my skills to contribute to the exciting technological advances and create awareness of evolving technological trends in Nigeria.

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