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At the NewFront conference in New York, Twitter announced it partnering with Live Nation to live stream videos of concerts. Twitter believed that 7 out of 10 of the most followed users are musicians while Grammy Awards live pre-show is rated the most view on Twitter till date.

This announcement adds up to Twitter’s new slate of live premium video content that will include MTV Awards show and coverage of New York, Paris, London and Milan Fashion week. According to Twitter COO Anthony Noto “music has always been the most tweeted-about topics on the platform and now fans around the world will be able to experience concerts live on the same platform where they talk about what’s happening in music.”

This partnership could help Twitter by giving new and lapsed users a good reason to be on Twitter while making money from lucrative video ads.

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This article was first published on 5th May 2017

kofoworola-a-omotayo

Kofoworola Omotayo is a freelance writer, a lover of tech and a literature monger. He holds a Bachelor's Degree in Philosophy and a member of Nigerian Institute of Management. He enjoys approaching issues from logical and empirical perspective. His twitter handle @heir_ptahyor and Gmail: kofoworolaomotayo[@]gmail.com.

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