Nigerian pop singers, Wizkid and Tiwa Savage have extended their endorsement deal with beverage company, Pepsi, following the expiration of their initial two-year deal agreed upon in 2012.
The deal which is believed to be a multi-million naira deal, will see both hit makers remain ambassadors of the soft drink for the next 5 years. Tiwa Savage is the first female act to represent the global brand in Nigeria.
The deal was brokered by Paul Okoye of Upfront and Personal but there has been no official statement from both Wizkid and Tiwa Savage’s team on the deal as at press time.
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This article was first published on 17th May 2014
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Nigerian pop singers, Wizkid and Tiwa Savage have extended their endorsement deal with beverage company, Pepsi, following the expiration of their initial two-year deal agreed upon in 2012.
The deal which is believed to be a multi-million naira deal, will see both hit makers remain ambassadors of the soft drink for the next 5 years. Tiwa Savage is the first female act to represent the global brand in Nigeria.
The deal was brokered by Paul Okoye of Upfront and Personal but there has been no official statement from both Wizkid and Tiwa Savage’s team on the deal as at press time.
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