Archives Tag: Truth
Nigerian Army, Lagos Judicial Panel And The Rejection Of Truth
April 19, 2022
There is only as much protest that can go round on Lai Mohammed at the Lagos #EndSARS judiciary panel. News about the Army’s decision began to fly around on social media on Sunday, 31st January. It had been revealed earlier on Saturday that popular Lagos-based hospital, Reddington Hospital, had testified at the panel that … Continue reading Nigerian Army, Lagos Judicial Panel And The Rejection Of Truth
By adedoyin
The Zero Moment of Truth (ZMOT)
April 19, 2022
Zero Moment of Truth, or ZMOT, is a revolution in the way consumers search for information online and make decisions about brands. As consumers’ behaviour evolve, so must the ways in which brands engage them. In today’s always-connected, mobile-first world, how do you continue to win the Zero Moment of Truth? Eighty percent of success is … Continue reading The Zero Moment of Truth (ZMOT)
By ebukaeze
Truth Redefined
April 19, 2022
What is truth? The Oxford Mini Reference dictionary defines truth as ‘the quality of being true or something that is true’. We also have a definition of true as being ‘in accordance with fact, genuine, exact, accurate, loyal, faithful.’ We can deduce from the preceding definitions that facts are what make up the truth. In … Continue reading Truth Redefined
How Much Of The Truth Should You Tell Your Partner?
April 19, 2022
Recently, I overheard a couple arguing within an inch of their lives, the husband had packed a few bags, had removed his wedding ring and was moving out of their home. Apparently, after a night of passionate love making, breakfast in bed and all the works, their sudden rekindled fire was abruptly extinguished in a moment of recklessness during the morning-after-pillow talk.