Read This Before Building Your Content Strategy
Using social media as a tool in business requires that you have a strategy. If you have to churn out content, you need to be able to tell what your audience needs, the format they will most resonate with, and the action you want them to take. Read more about Business Trying to consider […]
Finding Your Target Audience As A Small Business
Finding your target audience as a small business can be very demanding. It is more often than not, a difficult venture for many small businesses to undertake. This is because many small businesses still live under the illusion that their products are meant to serve everyone. Read more about Business However small businesses should […]
Social Media Marketing Tips: How To Find Your Target Audience
Defining your target audience is one of the most important steps you can take before you begin creating and marketing content on social media. It helps you get it right from the word go, allowing you to create laser-focused content that produces the right results. Read more about Social media marketing tips This post […]
Social Media Marketing Tips: Why You Need A Target Audience
In 2021, many businesses are now aware of the impact of social media. They establish their brands on social media to increase reach, boost engagement, and promote brand awareness. However, one of the details that can make or break a business before it even begins its marketing strategy is a target audience. Read more […]
Social Media Marketing Tips: How To Find Your Target Audience On Social Media
Social media marketers always want to be sure that they’re reaching the right audience. If they are getting through to their targets, they stand a better chance of succeeding with their marketing campaigns. But if they aren’t connecting with their ideal audience, their resource spends and exertions could be in vain. Read more about […]
Business Growth Tip: Emphasize Product Benefits Over Features
What do you think customers consider the most when they’re comparing different brands of a product they’d like to purchase? What would make them choose one over the other? The one with better-looking features? Or is it the one possessing better benefits? You’ll almost certainly go for benefits. After all, people won’t be spending their […]
Business Growth Tip: Implement Target Marketing
Let’s consider a hypothetical case of two competing businesses, A and B. A has a ₦2 million marketing budget and almost literally throws this money at its campaigns. It has sponsored promotional posts published on blogs read by people from ‘all walks of life’; it distributes tons of hand bills to random people on the […]
Customer Psychographics; Why you Should Care About Them
For many small businesses, marketing strategy comes down to one thing; using a one-size-fits-all method to convert “the general public” into loyal fans of their products (or something close to this). Such businesses try to build their customer base by announcing the goodness of their wares to the world as it appears to them while […]