Archives Tag: target audience
Finding Your Target Audience As A Small Business
April 19, 2022
Finding your target audience as a small business can be very demanding. It is more often than not, a difficult venture for many small businesses to undertake. This is because many small businesses still live under the illusion that their products are meant to serve everyone. Read more about Business However small businesses should … Continue reading Finding Your Target Audience As A Small Business
Social Media Marketing Tips: How To Find Your Target Audience
April 19, 2022
Defining your target audience is one of the most important steps you can take before you begin creating and marketing content on social media. It helps you get it right from the word go, allowing you to create laser-focused content that produces the right results. Read more about Social media marketing tips This post … Continue reading Social Media Marketing Tips: How To Find Your Target Audience
Social Media Marketing Tips: Why You Need A Target Audience
April 19, 2022
In 2021, many businesses are now aware of the impact of social media. They establish their brands on social media to increase reach, boost engagement, and promote brand awareness. However, one of the details that can make or break a business before it even begins its marketing strategy is a target audience. Read more … Continue reading Social Media Marketing Tips: Why You Need A Target Audience
Social Media Marketing Tips: How To Find Your Target Audience On Social Media
April 19, 2022
Social media marketers always want to be sure that they’re reaching the right audience. If they are getting through to their targets, they stand a better chance of succeeding with their marketing campaigns. But if they aren’t connecting with their ideal audience, their resource spends and exertions could be in vain. Read more about … Continue reading Social Media Marketing Tips: How To Find Your Target Audience On Social Media
Business Growth Tip: Emphasize Product Benefits Over Features
April 19, 2022
What do you think customers consider the most when they’re comparing different brands of a product they’d like to purchase? What would make them choose one over the other? The one with better-looking features? Or is it the one possessing better benefits? You’ll almost certainly go for benefits. After all, people won’t be spending their … Continue reading Business Growth Tip: Emphasize Product Benefits Over Features
Business Growth Tip: Implement Target Marketing
April 19, 2022
Let’s consider a hypothetical case of two competing businesses, A and B. A has a ₦2 million marketing budget and almost literally throws this money at its campaigns. It has sponsored promotional posts published on blogs read by people from ‘all walks of life’; it distributes tons of hand bills to random people on the … Continue reading Business Growth Tip: Implement Target Marketing
Customer Psychographics; Why you Should Care About Them
April 19, 2022
For many small businesses, marketing strategy comes down to one thing; using a one-size-fits-all method to convert “the general public” into loyal fans of their products (or something close to this). Such businesses try to build their customer base by announcing the goodness of their wares to the world as it appears to them while … Continue reading Customer Psychographics; Why you Should Care About Them
