Archives Tag: purchasing power

BUSINESS

Empowering Sales Professionals for a Decade of Success

April 19, 2022

  Sales and Selling Price Price is what you pay. value is what you get. – Warren Buffett. The economic outlook as we already know is tough. Prices of products and services are going up. Naira is losing value. Purchasing power of buyers is becoming weaker which has caused anxiety in the system! Where do … Continue reading Empowering Sales Professionals for a Decade of Success

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FinTech

How FinTech Can Thrive in Markets with Low Purchasing Power

April 19, 2022

  FinTech companies in Nigeria have to make do with a target market comprising mostly of persons with low disposable income. The limited spending capacity of consumers can affect adoption rates and revenue generation. However, as we’ve already seen, a good number of businesses in the space are doing well despite this constraint. This article … Continue reading How FinTech Can Thrive in Markets with Low Purchasing Power

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BUSINESS

Don’t Start That Business Until You’ve Answered This Question

April 19, 2022

A fantastic business idea suddenly appears in your head, and you’re instantly sure that the world would be drooling at it, as soon as it comes to life. Afterall, it’s a surefire solution to a real problem that a lot of people have, the perfect plug for that market gap that’s been mocking all attempts … Continue reading Don’t Start That Business Until You’ve Answered This Question

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