The Psychology Behind Successful Social Media Campaigns
Have you ever wondered why some posts go viral while others get ignored? Or why do you find yourself clicking on certain ads without even thinking twice? That’s not by accident — it’s psychology at work. The most successful social media campaigns aren’t just lucky; they’re built on a deep understanding of how people […]
Africa – The Argument For A Psychological Revolution
Let me begin by saying that I believe the things I want us to look at here are, in the main, common across the continent but for case study purposes, I will be using Nigeria in large part to illustrate my points. Why? Yes you guessed it – I am Nigerian (if that has put […]
The Effects Of Travelling On Your Brain
The benefits of travelling are not only for the body; it can also be for your brain. In recent times, Science has shown that there is actually a direct effect of travelling on your brain. Below are a few: Increased IQ– Your IQ is your brain’s ability to interpret information, memorise concepts and provide solutions or results to […]
Signs of Depression You Didn’t Know About
Every two in ten persons may have a case of depression, and in most cases, one of the two, is not aware that he/she is depressed. Depression doesn’t affect the blood, or the skin, or show any physical sign, so there is no depression test one can administer to know if a person is depressed. […]
Mental Health: A Need for Awareness
Mental health problems are on meteoric rise across the globe. I read an interesting article which identified mental health disorders as the fifth leading cause of death and disease worldwide. Interestingly, Nigeria, along with China, North Korea and Japan were the four countries mentioned to have low burden of death and disease from mental disorders. […]
Do You Follow The Crowd and Lose Yourself?
Humans are social creatures. We are very aware of what the next man thinks, says and does, whether we admit it or not, whether we realize it or not. We seek approval from our peers, greatly desire to be appreciated and loved. We all have an innate desire to belong to a social group. And […]